Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INNOVATION RESEARCH JOURNAL
Tarisa Eka Syafitri
Universitas Muhammadiyah Gresik
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : INNOVATION RESEARCH JOURNAL

 1 
Analysis Strategies Using Social Media as Strategy to Attract Tourists in Setigi Tarisa Eka Syafitri; Moh. Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 3 No 1 (2022)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v3i1.3724

Abstract

ABSTRACT This research aims to analyze the social media as a strategy to attract tourists in Setigi. The research method used in this research is a qualitative descriptive approach. The results of the research analysis of strategies for using social media as a strategy to attract tourist in Setigi, various social media platforms as a place for Setigi publications through facebook fanpage, instagram advertising, and tiktok. Facebook and instagram accounts are connected directly with the aim of facilitating the dissemination of content and information by utilizing features that support to attract tourist including re-post, tags, hashtags, caption, instagram story, facebook story. The existence of a timeline of content updates on a regular basis make followers interest stronger, with this an insight feature that can control post and know account performance, so that they can control the promotions that are carried out to be more effective and relevant. The existence of the share feature makes it easier for users to share with each other, Setigi makes a policy that all employees share and upload about Setigi on each employee’s social media platform so that dissemination can be faster. Key words: Setigi, Social Media, Management of Setigi, Tourist.
Co-Authors Moh. Agung Surianto