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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora J-MAS (Jurnal Manajemen dan Sains) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Riset Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Nuruni Ika Kusuma W
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Loyalitas Pelanggan Di Hi Coffee Surabaya Yang Dipengaruhi Experiential Marketing Dan Kepuasan Pelanggan Arjunda Dicky Mahendra; Nuruni Ika Kusuma W
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 2 (2022): Agustus, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i2.2022.331-337

Abstract

Di masa sekarang, kedai kopi adalah bisnis yang sangat merantak di kota – kota besar khususnya Surabaya, hal ini dikarenakan peminat dari kopi semakin bertambah banyak dari semua kalangan. Salah satu kedai kopi di Surabaya yang cukup terbilang menjadi opsi utama untuk dikunjungi adalah Hi Coffee Surabaya. Tujuan dari penelitian ini untuk mengetahui bahwa experiential marketing dan kepuasan pelanggan memiliki pengaruh terhadap loyalitas pelanggan. Pelanggan yang pernah mengkonsumsi produk dari Hi Coffee Surabaya akan dilibatkan ke dalam populasi penelitian yang dilakukan ini. Menggunakan metode nonprobability sampling sebagai metode puntuk mengambil sampel dan teknik..purposive sampling sebagai teknik untuk mengambil sampel, peneliti akan meneliti pelanggan yang pernah mengonsumsi produk Hi Coffee Surabaya lebih dari sekali. Sehingga sample penelitian sejumlah 95 responden. Penelitian ini juga menggunakan teknik PLS (Partial Least Square) sebagai teknik analisiis data penelitian. Penelitian ini memperoleh bahwa pelanggan akan terpengaruh untuk bersikap loyal dengan Hi Coffee Surabaya dikarenakan experiential marketing maupun kepuasan pelanggan.
Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Iphone di Wilayah Gubeng Surabaya Mawan Januar Pratama; Nuruni Ika Kusuma W
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.421

Abstract

The rapid development of today's technological era affects the decision of people who want to buy goods to consider a brand first because of the image that is already attached to the brand, such as quality and price. The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. Formation of a good iPhone brand image, consumers will consider making purchases on iPhone products, therefore even though the data above shows that the iPhone in 2019-2020 has declined, it does not affect consumer decisions to purchase products. Iphone products have a very good brand image, therefore the price is not a problem for consumers to make purchasing decisions. This study uses a questionnaire method to take samples, researchers will examine iPhone customers in Gubeng Surabaya more than once. Analysis of the data used in this study using the component-based Structural Equation Modeling (SEM) method using Partial Least Square (PLS) analysis tool. The choice of using the PLS analysis tool is because it is widely used for causal-predictive analysis and is an appropriate technique used in prediction applications and theory development in this study. This study obtained the results that brand image and price perception have a positive and significant influence on purchasing decisions on iPhone products in Surabaya.
Analisis Efektivitas Kerja Karyawan Divisi Yan HC PT. PLN (Persero) Allen Maulani; Nuruni Ika Kusuma W
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.640

Abstract

Purpose – This study aims to determine whether the performance of Yan HC division employees at PT. PLN (Persero) has been effective. Methodology – The method used is observation, documentation and interviews with all employees of Yan HC PT. PLN (Persero), totaling 9 people. The data that has been obtained from the research results is processed using a qualitative description to determine the effectiveness of the performance of employees of PT. PLN (Persero). Findings – The results show that the effectiveness of employee performance is good. Some things still need to be improved for the sake of convenience in the future. A more computerized work system is needed at PT. PLN (Persero). Originality/Novelty – The research was conducted by direct observation during the internship period which was conducted from March to July at the Yan HC division of PT. PLN (Persero). Implications – The implication for employees and companies is increasing performance effectiveness. With this increase in effectiveness, it is hoped that it will minimize the effort, time and funds that must be spent by employees and the company. For companies, it is necessary to provide the facilities needed by employees in order to increase work effectiveness.
Pengaruh Reward Dan Kepuasan Terhadap Motivasi Karyawan PT PLN (Persero) Sayyidati Hilda Rachma Kamila; Nuruni Ika Kusuma W
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i3.272

Abstract

Employees are human resources who have a very important role for the success of a company. Giving awards for employee welfare and satisfaction should be given more attention because this can improve employee performance. This is done to ensure that the company's goals that have been previously set can be achieved immediately. The purpose of compiling this research is to find, explain, and analyze the effect of reward and satisfaction on employee motivation at PT PLN (Persero).
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION OF LE MINERALE BOTTLED DRINKING WATER PRODUCTS IN SURABAYA Galih Syahrul Ilmi; Nuruni Ika Kusuma W
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1661

Abstract

This study aims to analyze the influence of Green Marketing and Brand Image on the purchasing decisions of Le Minerale bottled drinking water. The study uses a sample of 100 respondents, selected based on Ghozali's (2011) theory. The data analysis method used is regression analysis with an R2 value of 0.975130, indicating that the research model can explain 97.51% of the variability in purchasing decisions. The results show that Green Marketing has a significant effect on the purchasing decisions of Le Minerale, indicating that an effective Green Marketing strategy aligns with increased consumer purchasing decisions. Additionally, Brand Image is also found to have a significant influence on purchasing decisions, meaning that an improvement in Le Minerale's Brand Image corresponds to an increase in consumer purchasing decisions. These findings emphasize the importance of green marketing strategies and brand image in influencing consumer purchasing behavior.
Co-Authors Allen Maulani Arjunda Dicky Mahendra Galih Syahrul Ilmi Mawan Januar Pratama Sayyidati Hilda Rachma Kamila