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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Fahlia Fahlia
Universitas Teknologi Sumbawa, Fakultas Ekonomi dan Bisnis
Economics, Econometrics & Finance

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Green Purchase Intention Sumbawa University of Technology Students Nova Adhitya Ananda; Fahlia Fahlia; Diah Intan Syahfitri
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 8 No 2 (2020): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v8i2.2566

Abstract

Green purchase intentions is consumers' interest in buying products that are not harmful to the environment. The theory of planned behavior (TPB) was used to explain the intention to buy green. The variables used to explain green purchase intention are environmental knowledge, environmental awareness, and attitude. This study used 200 respondents who were selected using a purposive sampling technique. Variant-based Structural Equation Modeling (SEM) is used as a technique in analyzing research data. From the data that has been processed, it shows that the variables of environmental knowledge and environmental concern affect green purchase intention through attitudes.
Co-Authors Diah Intan Syahfitri Nova Adhitya Ananda