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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Fetty Maretha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Telur Bebek di Desa Sebalik Melalui Pendekatan Analisis SWOT Heri Setiawan; Rosita Rosita; Fetty Maretha; Tika Handayani
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.1182

Abstract

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.
Strategi Pengembangan Usaha pada Rumah Makan Talago Jaya Palembang menggunakan Analisis Bisnis Model Canvas (BMC) Nugraha Ikhwanul Muslimin; Hadi Jauhari; Fetty Maretha
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949637

Abstract

Rumah makan Telago Jaya merupakan rumah makan yang memiliki ciri khas masakan Minang yang berlokasikan di Jl Bambang Utoyo, 5 Ilir, Kec. Ilir Tim. II, Kota Palembang, Sumatera Selatan 30111. Penulis memetakan 9 blok bisnis model canvas pada Rumah makan Telago Jaya dan masih terlihat bahwa rumah makan tersebut masih memasarkan produknya secara offline saja. Maka dari itu penulis membuatkan akun Instagram @telagojaya untuk membantu mengenalkan rumah makan Telago Jaya pada masyarakat sekitar dan meningkatkan penjualannya melalui aplikasi tersebut.
Co-Authors AA Sudharmawan, AA Hadi Jauhari Nugraha Ikhwanul Muslimin Rosita Rosita Tika Handayani