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Jacinta Winarto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Antara Citra Merek dengan Ekuitas Merek Jacinta Winarto
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.79

Abstract

Although, in the first time, a brand is a distinction among one product and the other products, a company needs to effort that a brand has a positive image and therefore gives a positive brand image to the customer. With many competitors in the market, the competition is increase among the brands which operate in the market and only a brand who has strong brand equity can dominate in the market. The stronger brand equity of a product is, the stronger it can impress the consumers to consume the product and the company can make profit from the time being. The brand equity consist of five elements. Therefore, the knowledge of those brand equity elements is neded to arrange the strategic steps to increase the existance of the brand and to increase the company's profit. According to Aaker, brand equity consist of five elements majority i.e.: brand awareness, brand association, perceived quality, loyalty and other brand assets. The stronger those elements are, the stronger the brand equity is.
Economic Value Added sebagai Salah Satu Alternatif Penilaian Kinerja Keuangan Perusahaan Jacinta Winarto
Jurnal Manajemen Maranatha Vol 3 No 1 (2003)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v3i1.111

Abstract

Selama beberapa tahun terakhir ini telah berkembang suatu metode baru yang dikenal dengan EVA (Economic Value Added). Di Indonesia, metode ini masih jarang dipergunakan, tetapi di berbagai perusahaan besar di Amerika Serikat telah banyak digunakan.Berbeda dengan pengukuran kinerja akuntansi yang tradisional, EVA mengukur nilai tambah yang dihasilkan suatu perusahaan dengan mengurangi beban biaya modal baik dari hutang maupun dari ekuitas.Kata kunci: Economic Value Added, penilaian kinerja keuangan
Penilaian Kinerja Keuangan Perusahaan dengan Menggunakan Metode Market Value Added (MVA) Jacinta Winarto
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.240

Abstract

Since traditional accounting method could lead to misleading conclusion, Stern, Stewart & Co created a new method named Market Value Added (MVA). MVA assists managers to focus on valuable activities and to evaluate performance based on company performance evaluation maximizer. MVA is an absolute substraction between company market value with invested capital. MVA reflects public shares times substraction of share price and shares economic book value of each shares. The MVA could be a better reference for sharehoders for considering whether a company could give profit or loss against invested capital. Shareholders could calculate addition or substract on true value of company real condition with the MVA method.
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