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All Journal Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Serat Rupa: Journal of Design
Gregorius Prasetyo Adhitama
Unknown Affiliation
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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TINJAUAN KARAKTER SHELTER SEMENTARA SEBAGAI UPAYA MITIGASI BENCANA BAGI KORBAN BENCANA ALAM Nadhifia Iryadini R.A; Gregorius Prasetyo Adhitama
Serat Rupa: Journal of Design Vol 5 No 2 (2021): SRJD - JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v5i2.3014

Abstract

Indonesia is a country with high potential against the threat of natural disasters. Badan Nasional Penanggulangan Bencana (BNPB) noted that the number of natural disasters occurring during 2018-2019 has increased. Many lost their homes, property, and public facilities. It has a direct impact on the psychological condition of the victim, therefore temporary shelters are urgently needed by the victims after the disaster. Shelter has an important role to play in reducing the risk of death and vulnerability and strengthening community resilience. Temporary shelter is intended as one of the recovery efforts that bridges the transition period between the emergency response phase and the reconstruction period completed. The provision of temporary shelter is expected to alleviate the suffering of disaster victims and protect victims from future disasters, but the needs and rights of many victims are not fulfilled. This research aims to explain and produce findings related to the character of temporary shelters for victims of natural disasters in meeting the needs of their residents. In this research the authors used descriptive qualitative methods. Data collection is done by observation techniques, interviews and through secondary data. The process of data analysis method is done by comparing each aspect studied and looking at the pattern of relationship then linking the findings with disaster mitigation efforts. Analysis of the structure of space relationships is done by the Space Syntax analysis method. The results of this research produced a variety of temporary shelter characters, among others are aspects of type and shape, the results found that there are 2 organizations of shapes applied to temporary shelters, namely linear shapes and classified shapes, shelter sizes meet the capacity needs for one family (4-5 people), then the space programs applied are private spaces and public spaces , while in the accessibility aspect, there are 3 types of space configurations that result in that space A (public space) has easy access to, building materials used are natural materials and building materials, as well as in construction systems using earthquake-resistant building systems and knockdown systems so that they can be dismantled because of their temporary nature.
LITERATURE REVIEW: PROMOTIONAL SIGNAGE DAN IMPLIKASINYA TERHADAP PERILAKU KONSUMEN DI INDUSTRI RITEL FESYEN: LITERATURE REVIEW: PROMOTIONAL SIGNAGE AND ITS IMPLICATIONS FOR CONSUMER BEHAVIOR IN THE FASHION RETAIL INDUSTRY Saifurohman; Gregorius Prasetyo Adhitama
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.22507

Abstract

Literature Review: Promotional Signage and Its Implications for Consumer Behavior in The Fashion Retail Industry. The fashion retail industry in Indonesia has experienced significant growth in 2024, driven by economic recovery post-pandemic. This competitive landscape demands innovation, particularly in marketing strategies, to attract consumers and enhance their in-store shopping experience. One such strategy is promotional signage, a visual marketing tool designed to capture attention, provide information, and influence purchasing decisions. This study aims to explore the impact of promotional signage on consumer behavior in fashion retail stores. Utilizing a literature review method, this research systematically analyzes previous studies on the role of promotional signage in guiding consumer movement, increasing product visibility, and shaping shopping experiences. Findings indicate that effective signage can significantly influence consumer attention, navigation, and purchase behavior. Well-designed promotional signage not only enhances the aesthetic appeal of retail spaces but also acts as a navigational guide that directs consumers toward specific areas of interest. Additionally, signage plays a crucial role in impulse buying and brand communication. The study concludes that promotional signage is a strategic component of visual merchandising, contributing to consumer engagement, purchase decisions, and overall shopping satisfaction. Retailers should focus on designing promotional signage that is visually appealing, strategically placed, and aligned with brand identity to optimize consumer experience and increase sales conversion.
Co-Authors Nadhifia Iryadini R.A Saifurohman