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All Journal Jurnal Ilmiah Ranggagading (JIR) Jurnal Ilmiah Manajemen Kesatuan
Syahlan A Sume
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Lokasi Perusahaan Dan Pelayanan terhadap Kepuasan Pelanggan Studi Kasus pada PT. Hotel Salak The Heritage Bogor Sume, Syahlan A
Jurnal Ilmiah Ranggagading (JIR) Vol 7, No 2 (2007): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

The purpose of this research is to analyze the influence of firm and service in creating satisfaction for consumers. This analysis was done by conducting questionaire to one hundred respondents, id est users of hotel service. The result of this research shows that evaluation to the firm as consumers perceive nowadays is good. By utilizing analysis of performance-importance mean, it can be found out that performance mean to consumers’ satisfaction is between 3,77 – 4,79, whereas importance mean to consumers’ satisfaction is between 4,23 – 4,66. Based on scale range of mean analysis, it shows good appraisal. Two variables (location and service) extend influence as high as 90,2% to consumers’ satisfaction, so it is good. It can be concluded that location and service have influence towards customers’ satisfaction. Keywords: Consumers’ satisfaction; Service.
Pengaruh Promosi Above The Line, Promosi Below The Line dan Experiential Marketing terhadap Minat Beli Konsumen Sugiono, Tri; Sume, Syahlan A
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.234 KB) | DOI: 10.37641/jimkes.v5i2.79

Abstract

To encourage consumers to buy, a company is required to have good advantages in the field of promotion and defense strategies so that consumers will still have buying interest in purchasing and using the product provided. Promotion methods of Above the Line, Below the Line and Experiential Marketing can be factors to built consumers’ interest in buying the product. The purpose of this study were (1) to find out how the promotion above the line of the buying interest for cellular provider, (2) to find out how the promotion of below the line on the interest to buy a cellular provider Tri, (3) to asses how experiential marketing is influencing on Tri cellular provider buying interest and (4) to find out how the promotion above the line, below the line promotions and experiential marketing influence on Tri cellular provider buying interest. The numbers of respondents in this research were 100 respondents, drawn from the students of STIE Kesatuan Bogor. The research data was processed using SPSS, 2016. The results of this study are as follows: (1) Above the Line promotion has a positive and significant effect on the quality of consumer purchase interest in a cellular provider Tri with significant value of 0,000, (2) Below the Line promotion has a positive influence and yet no significant effect on buying interest consumers on a cellular provider Tri with significant value of 0.520, (3) Experimental Marketing has a positive and significant effect on consumer purchase interest in a cellular provider Tri with significant value of 0.000 , (4) the regression equation Y = - 0,135 + 0,311X1 + 0,042X2 + 0,255X3 + ERROR. This means that the independent variable on the Below the Line promotion has a positive but insignificant effect on the dependent variable on consumer interests to purchase. The value obtained with the highest index value of 3.75 and the lowest index value obtained with a value of 3.06.
Co-Authors Afiah, Raden Siti Nur Ecin Kuraesin Eldine, Achyar Fauziah, Uul Ulfah Hendriyani, Putri Sugiono, Tri Suharna, Aripin Tsani, Afrizal