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All Journal JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Yenni M Djajalaksana
08112002787
Computer Science & IT

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Penerapan Digital Marketing Multichannel untuk Pemasaran Program Studi Sistem Informasi Vania Valentina Pandora; Yenni M Djajalaksana
Jurnal Teknik Informatika dan Sistem Informasi Vol 8 No 1 (2022): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v8i1.4248

Abstract

The digital era has driven the development of marketing at light speed. Conventional marketing has begun to transform into online marketing platforms or commonly referred to as digital marketing. An Information System Study Program at a Private University located in Bandung city, Indonesia implemented an increase the intensity of soft selling to potential new students by creating a landing page Belajarsisfo using components related to digital marketing. Belajarsisfo is a site for sharing knowledge and tips and tricks about the world of Information Technology. Belajarsisfo used soft selling sales techniques that were made with the main aim of getting leads for the Information Systems Study Program. An attempt to optimize the digital marketing efforts was to conduct multichannel digital marketing efforts through several platforms of Social Media, Website, Blog Site, and Email. The results of this research were evaluated using Google Analytics, Instagram Insight, Facebook Insight, Facebook Pixel, and Email Campaign Report to determine future adjustment to the target consumer and can produce measurable and accurate data.  
Implementasi dan Analisis Digital Marketing pada Toko Kebutuhan Bayi dan Anak Theresia Antonia Widiastuti; Yenni M Djajalaksana
Jurnal Teknik Informatika dan Sistem Informasi Vol 8 No 1 (2022): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v8i1.4249

Abstract

The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store that sells various needs for babies and children. Toko Makmur chose digital marketing as a marketing medium to market its products to the target market. Digital marketing at Toko Makmur was done by optimizing the use of Facebook and Instagram social media, optimizing the use of Google My Business, and creating a blog site called “Gagasan Bunda” for soft marketing using Wordpress. Optimization is carried out both organically by optimizing SEO (Search Engine Optimization) and uploading information content about mothers and children. In addition, Toko Makmur also conducted paid advertisement through social media Facebook. The data sources used to see the results of digital marketing implementation were from Google Analytics, Instagram Insight, Facebook Insight, and Google My Business Insight.  
Co-Authors Theresia Antonia Widiastuti Vania Valentina Pandora