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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Pemasaran Jasa
Bagus Suminar
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Economics, Econometrics & Finance

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Do shopping anxiety and data leakage risks matter to e-commerce customers? Evidence from the largest economy in Southeast Asia Sutarso, Yudi; Suminar, Bagus; Maschudah Ilfitriah, Aniek
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18673

Abstract

Shopping anxiety and data leakage risk are issues in e-commerce in Indonesia, where the House of Representatives issued the Personal Data Protection Law in 2022, which regulates personal data protection.    This study explores the effects of shopping anxiety, data leakage risk, e-service quality, and attitude on intention to reuse e-commerce.  An electronic survey was employed to collect data, and the population is customers who’ve made purchasing activities on Shopee.  This study used purposive sampling to select respondents by the criteria such as customers at least six months as customers, aged 17 and over, and having purchased at least once in the last month.  Questionnaires were distributed to 435 users, where respondents’ answers were based on a seven-point Likert scale, and the data analysis was carried out using PLS-SEM. The findings indicated that e-service quality positively influences attitudes and intention to reuse e-commerce but negatively affects shopping anxiety and data leakage risk.  Moreover, shopping anxiety and data leakage risk moderate the relationship between e-service quality and intention to reuse e-commerce, and gender moderates the relationship between shopping anxiety and intention to reuse e-commerce. Furthermore, the results raise awareness among e-commerce managers and policymakers about the negative impact of shopping anxiety and data leakage risk in e-commerce consumers.
The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender Sutarso, Yudi; Setiawan, Djoko Budhi; Suminar, Bagus
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15940

Abstract

Research aims: The paper aims to examine independent value creation (IVC) and its implication on value, trust, and marketing performance (satisfaction and loyalty) in the banking sector in Indonesia. The research model was developed from the existing literature to show the relationship between IVC and marketing performance.Design/Methodology/Approach: A survey design was used in this investigation, and the questionnaire collected study data. The data were analyzed from 385 respondents selected by purposive sampling and taken from bank customers. PLS-SEM analysis was used for hypothesis testing, and multi-group analysis was performed for moderating testing.Research findings: The findings demonstrated a strong positive link between IVC and marketing performance – satisfaction and loyalty. It was also found that learning value and trust partially mediated the relationship. Moreover, gender moderated the relationship between IVC and customer satisfaction and trust.Theoretical contribution/Originality: This study provides an academic contribution to explaining IVC and its role in value, trust, and marketing performance. The impact of IVC is further demonstrated by the role of gender moderation, which contributes to the Service-Dominant Logic (S-D Logic) literature by providing additional context.Practitioner/Policy implication: The study suggests that managers should pay attention to what customers do independently in value creation. They should also alter their perspective of the source of competitive advantage by shifting to customer activities in finding bank services. Furthermore, the impact of IVC on satisfaction and trust needs to consider the role of gender.Research limitation/Implication: The sampling technique limited the generalization of findings, and IVC measurement needs to be explored in future research.
Co-Authors Aniek Maschudah Ilfitriah Setiawan, Djoko Budhi Yudi Sutarso