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All Journal Jurnal Kajian Ilmiah
Dody Kurniawan
Fakultas Ekonomi dan Bisnis; Universitas Bhayangkara Jakarta Raya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor Daya Beli Dan Kepuasan Belanja Online Selama Pandemi Covid-19 di Kalangan Millenial Ribka Agustina; Bayu Seno Pitoyo; Dody Kurniawan
Jurnal Kajian Ilmiah Vol. 22 No. 2 (2022): Mei 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.643 KB) | DOI: 10.31599/jki.v22i2.1155

Abstract

The purpose of this study was to analyze product prices, service quality, and trust in the ability of the Jakarta Millennial community to shop online and shoppers during the Covid19 pandemic. This sample collector has 100 index statements with statement metrics that include variables that look at product prices, service quality, purchasing power and trust in satisfaction when shopping online during the Covid-19 pandemic at Shopee. Use a survey that asks the respondent 28 questions. Sampling by random sampling method using multiple linear regression method. The results show that fluctuations in product prices, service quality, and trust during the Covid19 pandemic simultaneously have a partial positive impact on the purchasing power and online shopping satisfaction of the Millennial community in Jakarta.
Co-Authors Pitoyo, Bayu Seno Ribka Agustina