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All Journal PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)
Joko Sutarso
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Computer Science & IT Education Environmental Science Social Sciences

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Wayang In Javanese Mythology: Cultural Communication Through Surakarta Wayang Wong Sriwedari (WWS) Community on Social Media Joko Sutarso
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

Wayang Wong is a culture which continues to live and thrive in Sriwedari Park, Surakarta,for 107 years. It’s a culture which was born in 2011 and survives and grows in thesociety because it has philosophical, artistic and moral values, so that it doesn’t onlyprovide entertainment but also lessons for people. Wayang orang is an adaptation of shadowpuppet which emerged earlier in the society and was even considered religion by Javanesepeople. Wayang orang performance is an art performance which combines dance, theatre,literature, voice and pentatonic music harmoniously and is filed by aesthetic values(edi-peni) and moral philosophical lessons (adi-luhung). There are four analysis units usedin this paper, which are puppets as mythology, character, story, puppet master anddirecting. Cultural communication by Wayang Wong Sriwedari (WWS) community onFacebook is done by a group of volunteers who are considered successful incontributing in increasing the number of audience and attention of public policymakers inthe preservation of wayang orang as a part of the national cultural wealth.Keywords: Wayang Orang, Cultural Communication, Cultural Value and Social Media.
Analisis Strategi Komunikasi Pemasaran Kopi Stralink (Kopi Keliling) di Wilayah Universitas Muhammadiyah Surakarta Sintia Putri Agustina; Joko Sutarso
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 3 (2025): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i3.5835

Abstract

Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.
Co-Authors Sintia Putri Agustina