Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)
Beby Karina
Unknown Affiliation
Computer Science & IT Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECTS OF ATTITUDE, PERCEIVED BEHAVIOURAL CONTROL, AND SUBJECTIVE NORM ONLINE ON SHOPPING BEHAVIOUR IN NORTH SUMATERA Endang Sulistya Rini; Beby Karina; Yeni Absah
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to advances in technology, now in – store shopping for our needs is the past; we just stay at home to find our needs. Consumers must have access and knowledge of the internet shop online. Once the infrastructure is ready, the internet can give consumers easy access to information and shopping quickly, 24 hours a day, seven days a week, regardless of their geographic location. The development of shopping through the online system in Indonesia is growing rapidly. Indonesia is becoming one of the trending countries with an online store presence. The emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada proves the case. The research method used is qualitative - quantitative with descriptive technique. Data collection is questionnaires distributed to 150 people. The results provide empirical evidence that there are significant effects of attitude, perceived behavioural control, and subjective norm variables on online shopping behaviour variable. Keywords: Attitude, Perceived Behavioural Control, Subjective Norm, Online Shopping Behaviour
Co-Authors Endang Sulistya Rini yeni absah