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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Diana Diana
Universitas Islam Negeri Sumatra Utara (UINSU)
Economics, Econometrics & Finance

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Analisis Proses Transformasi E-Business Entrepreneurship Bagi Pelaku Umkm Dalam Membangun Keunggulan Bersaing (UMKM Kawasan Medan) Diana Diana; Revika Viola Azzahara; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2321

Abstract

A business that is built and developed in accordance with the current digital era will be able to succeed because of the encouragement of technology that can simplify all activities in business. Starting from marketing, sales, purchases, payments, and so on. In this study, we as authors aim to analyze and find out how the development of small and medium enterprises built by the people of the Medan area, how they develop business in technological advances like this, and what transformations have been made by UMKM in E-business. This type of research uses an approach with a literature study method to analyze and observe the condition of UMKM undergoing a transformation process into E-Business more specifically according to the official data sources collected. The data used are sourced from secondary data. The data collection method uses textbooks, journals and the official website of the Medan UMKM Region. The results of this study indicate that many of the UMKM entrepreneurs are turning their businesses into e-businesses.  
Co-Authors Nurbaiti Nurbaiti Revika Viola Azzahara