Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal of Tourism and Economic
Leylita Novita Rossadi
STIE “Pariwisata API” Yogyakarta
Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH AKSESIBILITAS, AMENITAS, DAN ATRAKSI WISATA TERHADAP MINAT KUNJUNGAN WISATAWAN KE WAHANA AIR BALONG WATERPARK BANTUL DAERAH ISTIMEWA YOGYAKARTA Leylita Novita Rossadi; Endang Widayati
Journal of Tourism and Economic Vol 1, No 2 (2018): EDISI 1
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.213 KB) | DOI: 10.36594/jtec.v1i2.27

Abstract

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours and Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours and Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location or distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value less then of 5% and t arithmetic less then t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value is greater of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value less then of 0.05 or 5%Keywords: product, price, place, promotion, purchasing decision
Co-Authors Endang Widayati