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Hj. Emmy Supariyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Jumlah Saluran Distribusi Terhadap Omzet Penjualan : Studi Kasus pada PT. Heinz ABC Indonesia Cabang Bogor Supariyani, Hj. Emmy; Djakaria, Aka
Jurnal Ilmiah Ranggagading (JIR) Vol 10, No 2 (2010): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Tough competition in business needs to be responded by concrete action to anticipate the expansion and behavior of more and more complex market. The amount of companies of the same type causes competition among them to get consumers as many as possible. Thereby, the companies spur to respond their circles, either consumers circles or the companies of the same type as competitors. Distribution channel is the process of delivering products, either directly or indirectly, from producers to consumer in meet the consumers’ need. A good distribution channel will encourage the consumers to keep buying or consuming the offered products since they feel satisfied to the products they have consumed as well as increasing their confidence to keep consuming them. From the correlation analysis, it can be found out that at PT Heinz ABC Indonesia, Bogor Branch, the impact of distribution channel towards selling revenue equals 88 percent. The rest -12 percent – is influenced by other factors such as price, consumers’ behaviour, promotion, etc. Overall, the distribution conducted by the company is good enough. However, the company needs to evaluate the distribution channel to find out weaknesses, thereby business activities of the company can be improved
Pengaruh Kualitas Produk Terhadap Tingkat Kepuasan Pelanggan Studi Kasus Produk Wireline pada Penduduk Cisarua Bogor Supariyani, Hj. Emmy; Fitriandi, Diki
Jurnal Ilmiah Ranggagading (JIR) Vol 9, No 2 (2009): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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This research has purpose to know how are quality product the company established and its influence to customers satisfaction, and to know what factors have influence to wireline effectiveness and what efforts will be done. Based on ICSI (Indonesia Customer Satisfaction) survey to wireline produtct by PT Telkom, there are three criterions of customers satisfaction, namely satisfaction to product quality (Qualiti Satisfaction Score (QSS)) = 86,4%, Satisfaction to price (Value Satisfaction Score (VSS)) = 77,7%, and perpection that’s used on the whole is the best product compared to other products (Percived Best Score) = 80,1%. From the result of simple correlation regression calculation, It’s obtained simple regression equation, that is Y = 16,037 + 0,826 X. The result here shows that there is functional correlation between variable X (product quality) and variable Y (Customers Satisfaction Stage) will increase 0,826%. Whereas its correlation can be proven that, based on the calculation mentined above, there is positive and significant correlation as high as 0,614 between product quality and customers satisfaction stage, and the determination coefficient is R2 = 37,1%. Key words: Production quality; customers satisfaction
Pengaruh Biaya Promosi Terhadap Jumlah Pengunjung : Studi Kasus Pada Obyek Wisata Kebun Raya Bogor Supariyani, Hj. Emmy
Jurnal Ilmiah Ranggagading (JIR) Vol 4, No 2 (2004): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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This research was done to know how far promotion’s influence carried out by Kebun Raya in order to raise number of visitors, how to detect problem it has faced, and how o do anticipation. The result is Y=5,48+1,07X; correlation analysis is r =0.942, degree of correlation between promotion and number of visitor is KD = 88,7364 %. Various matters could be anticipated by many kinds of methods in accordance with the policy established by Kebun Raya. From analysis and result concluded that promotion is able to increase number of visitors. Enumeration result by regression and correlation shows that mix activities has significant influence in raising number of visitors. Keywords : Promotion; Promotion Cost.
Pengaruh Biaya Pelaksanaan Promosi Melalui Pameran Terhadap Tingkat Volume Penjualan Pada PT. Astra International Tbk-Isuzu Cabang Bogor Supariyani, Hj. Emmy
Jurnal Ilmiah Ranggagading (JIR) Vol 4, No 1 (2004): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Dari hasil perhitungan analisa korelasi diperoleh koefisien korelasi yang cukup besar, dimana hasil tersebut menunjukan bahwa biaya promosi melalui pameran yang telah dikeluarkan perusahaan dapat memperoleh volume penjualan sebesar hasil perhitungan korelasi tersebut. Dengan demikian kegiatan promosi melalui pameran ini dapat mempengaruhi peningkatan volume penjualan pada PT. Astra International-Tbk. Didalam menghadapi persaingan yang semakin ketat hendaknya PT. Astra International-Tbk lebih meningkatkan kegiatan promosi melalui pameran yang disertai dengan peningkatan mutu atau kualitas produk. Disamping itu PT. Astra International-Tbk juga harus menamankan kepercayaan terhadap konsumen mengenai kualitas atau kelebihan produknya. Keywords : Manajemen Pemasaran; Promosi.
Co-Authors Aka Djakaria Diki Fitriandi