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p-Index From 2021 - 2026
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All Journal Persepsi : Communication Journal Journal Analytica Islamica
Deddy Parwis Jailani Nasution
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Perubahan Pola Interaksi Sosial Pada Siswa Pengguna Facebook Deddy Parwis Jailani Nasution
Persepsi: Communication Journal Vol 4, No 2 (2021): November 2021
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v4i2.5892

Abstract

Penelitian ini bertujuan untuk menganalisis pola interaksi sosial bagi siswa SMK Muhammadiyah 14 Siabu Kabupaten Mandailing Natal, yang menggunakan media sosial Facebook. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi dalam penelitian ini adalah siswa SMK Muhammadiyah 14 Siabu Kabupaten Mandailing Natal yang duduk di kelas X dan kelas XI yang aktif menggunakan Facebook. Populasi penelitian sebanyak 186 orang dengan sampel 65 orang. Pengumpulan data dilakukan dengan menyebar angket, observasi dan studi dokumentasi. Hasil penelitian menunjukkan media sosial Facebook variabel X berpengaruh secara parsial terhadap pola interaksi sosial variabel Y, hal tersebut dapat dibuktikan dengan melihat atau thitung ttabel (28,820 1,669), maka H0 ditolak dan Ha diterima. Media sosial Facebook berpengaruh secara simultan terhadap pola interaksi sosial (variabel Y), hal tersebut dibuktikan dari Fhitung Ftabel (421,497 3,145), H0 ditolak dan Ha diterima.
ANALYSIS OF SERUNI KOPI'S DIGITAL BUSINESS CONTENT IN INCREASING SALES TURNOVER Aulya Fatahilla; Indira Fatra Deni Peranginangin; Deddy Parwis Jailani Nasution
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28858

Abstract

This study aims to analyze the use of Seruni Kopi's digital business content on Instagram as a marketing communication tool and its role in supporting increased sales turnover. This research departs from a gap in previous studies that tended to emphasize the role of social media in brand awareness and general promotion, while analysis of the function of digital content as a marketing communication instrument linked to sales turnover in local coffee MSMEs is still limited. The study used a qualitative approach with content analysis methods, supported by observations of the Instagram account @seruni.kopi, interviews with the business owner, and documentation of digital content. The results indicate that Seruni Kopi's digital content serves three main functions: conveying product information, building business image, and creating interaction with the audience through promotional content, shop atmosphere, and trend-based posts. The main finding of this study is that digital content contributes to a qualitative increase in visits and consumer response, but its effectiveness is not optimal because content management is still spontaneous and not strategically planned. Theoretically, this study emphasizes the importance of digital content as an interactive marketing communication medium for MSMEs. Practically, this study recommends the need for more consistent, varied, and targeted content planning to support optimal sales growth.
Co-Authors Aulya Fatahilla Indira Fatra Deni Peranginangin