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Analisis Faktor yang Mempengaruhi Minat Nasabah Memilih Produk Tabungan Wakaf di Bank CIMB Niaga Syariah Cabang Samarinda Irma Yuliani
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.497

Abstract

This type of research is a field research that is a study conducted systematically by raising the data in the field. The purpose of this study is to determine the Marketing Strategy and the factors that influence the customer's interest in choosing a waqf savings product and its mechanism and process at the Samarinda Branch of CIMB Niaga Syariah Bank for consideration in decision making. The nature of this research is descriptive qualitative. The study used observation, interview and documentation techniques with several key customers of waqf savings and related bank management / parties. The research uses factor analysis of Miles and Hubberman analysis techniques and triangulation. The results showed that the marketing strategy undertaken by Bank CIMB Niaga Syariah Samarinda Branch used STP (Segmentation, targeting, and Positioning). Segmentation is to divide customers based on social strata class, income level and occupation, positioning which offers sharia values through waqf savings products as one of the superior products that is unique, superior and provides benefits for customers and recipients of waqf.
Persepsi Nasabah Tentang Mutu Pelayanan dan Produk Bankaltimtara Syariah Cabang Samarinda Irma Yuliani
Al-Tijary Al-Tijary Vol. 4, No. 1, Desember 2018
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.824 KB) | DOI: 10.21093/at.v4i1.1291

Abstract

This study aims to determine customer perceptions of service quality and products of Kaltimtara Sharia Bank Samarinda Branch. This type of research is field research. The nature of this study is qualitative descriptive by using interviews and questionnaires as data collection techniques. The population in this study are all priority customers of Samarinda Bank Kaltimtara Syariah Branch, amounting to 300 customers, using purposive techniques. sampling, the research sample was 75 respondents and interviews with related parties. The results showed that customer perceptions of service quality and products at Bankaltimtara Syariah Samarinda branch were measured using the CARTER dimension (Compliance, Assurance, Reliability, Tangibles, Emphaty, and Responsiveness). Whereas for products measured through 6 dimensions which include Performance, Features, Realiability, Durability, Conformance to specifications and aesthethic shows positive results which are very good but the things that need to be considered are regarding the need for additional park land specialized and financial consultations to meet priority customer needs. This is in line with the results of interviews with relevant parties that indicate the quality or quality of services and products that are sharia standard and in accordance with the vision and mission of Bankaltimtara Syariah.
INTERNAL FACTOR ATTRIBUTE IN ISLAMIC BANKS: WHICH ONES CONTRIBUTE TO PROFIT DISTRIBUTION? EVIDENCE FROM MUAMALAT BANK Bambang Iswanto; Sauci Fisa’i Sabna; Irma Yuliani; Misbahul Munir; Muhammad Nur Faaiz Fathah
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 11, No 1 (2023): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v11i1.17626

Abstract

Competition between financial institutions will have a positive and negative impact on the development of a bank. In this case, the existence of Bank Muamalat Indonesia as the first pioneer of banks operating with Sharia principles for 30 years needs to be assessed for its financial performance.   This study aims to determine and analyze the effect of the ratio of CAR, ROA, FDR, NPF, and BOPO on Profit Distribution Management at Bank Muamalat Indonesia for the 2014-2021 period. The data used in this study includes data on Bank Muamalat Indonesia's quarterly financial statements from 2014 to 2021. The statistical test method used to analyze data in this study is Multiple Regression Analysis. The results of this study show that the ratio of ROA and FDR has a significant effect on Profit Distribution Management, while the ratio of CAR, NPF, and BOPO does not have a significant effect on Profit Distribution Management. Simultaneously, the ratio of CAR, ROA, FDR, NPF, and BOPO affects Profit Distribution Management. This research has several implications for bank policy regarding the importance of maintaining financial performance ratios and opinions through increasing bank financing disbursements and optimizing Profit Distribution Management.
Pengaruh Strategi Pemasaran (Bauran Pemasaran 7P) Terhadap Kinerja Pemasaran Pada Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak Reni Maesaroh; Moh. Mahrus; Irma Yuliani
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.813 KB) | DOI: 10.21093/bifej.v2i2.5057

Abstract

Abstrak Penelitian ini dilatarbelakangi oleh semakin berkembangnya dunia industri yang sangat pesat seiring dengan kemajuan ilmu pengetahuan dan teknologi dan tantangan perusahaan, maka perusahaan harus dikelola dengan baik dan mampu memahami apa yang dibutuhkan oleh pasar dengan menciptakan produk yang berkualitas, kemudian mampu menuangkan ide-ide baru dalam strategi pemasaran guna mendapatkan kinerja perusahaan yang diinginkan. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran (bauran pemasaran 7P) terhadap kinerja pemasaran pada Badan Usaha Milik Desa (BUMDES) kecamatan muara badak.Jenis penelitian yang peneliti gunakan adalah Kuantitatif dengan menggunakan pendekatan deskriptif, populasi dalam penelitian ini adalah anggota dari Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan 32 responden. Teknik pengumpulan data yang digunakan yaitu observasi, kuesioner dan dokumentasi. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, uji t dan uji f dengan alat analisis data menggunakan SPSS 25.Berdasarkan hasil penelitian yang dilakukan, menunjukan bahwa variabel Product (X1) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,000 < 0,05. Kemudian variabel Price (X2) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,209 > 0,05. Kemudian variabel Place (X3) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,034 < 0,05. Selanjutnya variabel Promotion (X4) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,232 > 0,05. Selanjutnya variabel People (X5) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,671 > 0,05. Variabel Proces (X6) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,368 > 0,05. Dan yang terakir Physical Evidence (7) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,043 < 0,05. Kata kunci: Strategi Pemasaran, BUMDES, dan Kinerja Pemasaran.
PENGARUH FASILITAS MOBILE BANKING DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH BANK SYARIAH DI PERUMAHAN BUMI PRESTASI KENCANA SAMARINDA Mohd. Cahyo Situmorang; Norvadewi Norvadewi; Irma Yuliani
Indonesian Scientific Journal of Islamic Finance Vol 1 No 1 (2022): Indonesian Scientific Journal of Islamic Finance
Publisher : FEBI Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v1i1.4717

Abstract

In this new normal era, people are increasingly aware of the importance of technology to facilitate transactions, especially during the Covid-19 virus era, considering that no one knows when the Covid-19 Virus will end. In the beginning, the residents of Bumi Kencana Residence became customers, many of whom came from mortgage financing (House Ownership Credit) and then continued as customers of Islamic Banks. banking and service quality on customer satisfaction of Islamic Banks. The purpose of this study was to determine the effect of Mobile-Banking Facilities on customer satisfaction of Islamic banks. Knowing the effect of Service Quality on customer satisfaction of Islamic banks, Knowing the effect of Mobile-Banking Facilities and service quality simultaneously on customer satisfaction of Islamic banks. research is quantitative research using primary data types. In this case, the researcher uses questionnaires to obtain data information. And secondary data In this case the researcher obtains secondary data from various references such as books related to research. the dependent variable used is customer satisfaction and the independent variable is mobile-banking facilities and service quality. The results showed that mobile-banking facilities and service quality had a significant effect on customer satisfaction using mobile-banking at Bumi Prestasi Kencana Housing Estate Samarinda. In the variable of mobile-banking facilities, namely tcount 2.619 > ttable 0.227, then H0 is rejected and Ha is accepted, meaning that the mobile-banking facility variable has a significant effect on customer satisfaction variables. on the service quality variable, namely tcount 4.245 > ttable 0.227, then H0 is rejected and Ha is accepted, meaning that the service quality variable has a significant effect on the customer satisfaction variable.
Pengaruh Pengetahuan, Religiusitas, Kualitas Layanan dan Lokasi Terhadap Keputusan Masyarakat Menggunakan Jasa Bank Syariah Indonesia di Samarinda Irzaki Imam Bukhori; Irma Yuliani; Yusran Yusran
JASIE Vol 2, No 2 (2023): DESEMBER
Publisher : JASIE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3194/jse.v2i2.10288

Abstract

Pertumbuhan dan perkembangan bank syariah dan bisnis syariah di Indonesia semakin pesat dari tahun ke tahun. Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, religiusitas, kualitas pelayanan dan lokasi terhadap keputusan masyarakat menggunakan jasa Bank Syariah Indonesia di Samarinda secara parsial dan simultan. Penelitian ini menggunakan metode kuantitatif asosiatif. Menjadikan nasabah Bank Syariah Indonesia KC Samarinda Antasari sebagai populasi dalam penelitian ini yang berjumlah 400.000 orang. Sampel yang diambil sebanyak 100 orang yang diperoleh melalui hasil perhitungan dengan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan dengan menyebarkan angket dan dokumentasi, serta menggunakan Skala Likert sebagai skala pengukurannya. Hasil penelitian ini menunjukkan bahwa pengetahuan, religiusitas, kualitas layanan dan lokasi mempunyai pengaruh secara simultan terhadap keputusan masyarakat menggunakan jasa Bank Syariah Indonesia di Samarinda.