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All Journal EKONOMIS : Journal of Economics and Business
Habriyanto Habriyanto
Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Jambi Sulthan Thaha Saifuddin Jambi
Economics, Econometrics & Finance

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Studi Kualitatif Pola Konsumsi Masyarakat Kota Jambi pada Bulan Ramadhan Berdasarkan Faktor Sosial Habriyanto Habriyanto
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.853 KB) | DOI: 10.33087/ekonomis.v3i2.71

Abstract

This research is related to a qualitative study relating to the consumption patterns of the Jambi city community in the month of Ramadan relating to the qualitative influence of social factors on consumption patterns. The research motive uses quality research with questionnaire data collection tools and analyzed descriptively. The results showed that the Jambi city community had made family, friends and print and electronic media as a reference in consuming during the month of Ramadan. Meanwhile the provision of consumption for Eid is largely determined by the condition of the social class in society. Then the things that shape consumption patterns in the month of Ramadan are culture such as the provision of ta`jil, preparation for Eid consumption, going home and giving gifts to relatives.
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