Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business
Triyanti Purba
Faculty of Economy, University of Prima Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Produk, Harga, dan Kepuasan Konsumen terhadap Keputusan Pembelian Konsumen di Toko Projeksus Michael Larosa; Eva Vestyne Lenty Halawa; Ajeng Prapti Astuti; Triyanti Purba; Wirda Lilia
Ekonomis: Journal of Economics and Business Vol 5, No 1 (2021): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i1.325

Abstract

Customer's purchase decision is company's hope to sell product. To persuade customers to buy, company is willing to give the best quality of their product, also to give the special price, and to give maximum satisfaction to the customer. Therefore, this research was conducted to know the effect of product quality, price, and customer's satisfaction on customer's purchase decision partially and simultaneously. This research's method is quantitative descriptive analysis. The population are 258 customers who bought company's product, then become 72 repondents by the Slovin formula as samples. We use F test, T test, multiple linear regression, and classic assumption test as data analysis techniques using SPSS version 20 program. Data results show that partially, product quality and price have significant effect on customer's purchase decision. While customer's satisfaction doesn't have significant effect on customer's purchase decisions. Simultaneously, product quality, price, and sarisfaction have significant effect on customer's purchase decision. Customer's purchase decision can be explained by product quality, price, and customer's satisfaction by 46,50%, the rest 53,50% is explained by other variables that are not being researched.
Co-Authors Ajeng Prapti Astuti Eva Vestyne Lenty Halawa Michael Larosa Wirda Lilia