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Retno Susanti & Suprihatmi Sri Wardiningsih
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ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN Suprihatmi Sri Wardiningsih, Retno Susanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data shows the market place t value 46,699 > t table 1,96, t value merchandise 461,424 > t table 1,96, t value market reach 47,153 > t table 1,96, and t value prosperity 57,937 > t table 1,96. Thus, the hypothesis that state there is an increase in the prosperity of traders after the market arrangement, depend on the location factor, value added merchandise and market reach is attested. Keywords: tradesman welfare, market Ngarsopuro, configuration market.
PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION Suprihatmi Sri Wardiningsih, Retno Susanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing the success of private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands. Keywords: Consumer Perceptions, Price Perception, Perceived Risk, Private Label Brand.
ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN Retno Susanti & Suprihatmi Sri Wardiningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 12 No. 2 (2012): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data shows the market place t value 46,699 > t table 1,96, t value merchandise 461,424 > t table 1,96, t value market reach 47,153 > t table 1,96, and t value prosperity 57,937 > t table 1,96. Thus, the hypothesis that state there is an increase in the prosperity of traders after the market arrangement, depend on the location factor, value added merchandise and market reach is attested. Keywords: tradesman welfare, market Ngarsopuro, configuration market.
PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION Retno Susanti & Suprihatmi Sri Wardiningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2014): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing the success of private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands. Keywords: Consumer Perceptions, Price Perception, Perceived Risk, Private Label Brand.
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