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All Journal Jurnal Empower : Jurnal Pengembangan Masyarakat Islam
Ayu Restianti
UIN Sunan Kalijaga Yogyakarta
Arts Humanities Earth & Planetary Sciences Environmental Science Social Sciences

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Implementasi Program Corporate Social Responsibility (CSR) PT Pertamina (Persero) Fuel Terminal Medan Group Dalam Pemberdayaan Masyarakat Ecobrick Pada Kelompok Mawar Berduri Hanafi Ahmar; Nurul Azmi; Ayu Restianti
Empower: Jurnal Pengembangan Masyarakat Islam Vol 6, No 1 (2021)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/empower.v6i1.9981

Abstract

The trash problem in Indonesia is endless. Garbage is still the main problem in Indonesia, including in Environment 24, Pekan Labuhan, Medan City, North Sumatra. The CSR of PT Pertamina (Persero) Medan Group Fuel Terminal is present as a form of corporate responsibility in overcoming trash problems in communities who live around the company with an ecobrick empowerment program. This study will look at the implementation of the PT Pertamina (Persero) Medan Group's Corporate Social Responsibility (CSR) program in the empowerment of the ecobrick community in the Mawar Berduri Group. This research uses a qualitative approach. The object of this research study is the CSR of PT Pertamina (Persero) Medan Group Fuel Terminal and Mawar Berduri Group. Implementers, companies, and the Mawar Berduri Group were the sources of research data. Other data sources were taken from the activity document archives, observations, interviews, and documentation. The results showed that the implementation of the PT Pertamina (Persero) Medan Group Fuel Terminal's Corporate Social Responsibility (CSR) program in empowering the ecobrick community in the Mawar Berduri Group had gone well and fulfilled all four indicators including communication, resources, disposition, and bureaucratic structure. Although based on the results of observations in the 2020 IKM, the downstream pattern of inputs, outputs and outcomes of the Ecobrick program still does not look optimal. This is indicated by the ecobrick marketing pattern that has been carried out and the level of ecobrick income that is still relatively low for the group category.
Upaya Peningkatkan Daya Saing Pasar Sambilegi Melawan Toko Modern Berjejaring di Kabupaten Sleman Ayu Restianti; Nasrudin Muzakki
Empower : Jurnal Pengembangan Masyarakat Islam Vol 8, No 1 (2023)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/empower.v8i1.12449

Abstract

Sambilegi Market is a traditional market located in Sleman Regency, Yogyakarta. The presence of modern network stores that are growing rapidly in Sleman Regency also threatens traditional market traders and creates intense competition. Therefore, the Sambilegi Market traders association needs efforts to increase competitiveness against networked modern shops in Sleman Regency through a SWOT analysis. The purpose of this study is to describe efforts to increase the competitiveness of Sambilegi Market against networked modern stores in Sleman Regency through SWOT analysis and to describe the results of these efforts. This research method uses descriptive qualitative. Informant withdrawal techniques using purposive techniques based on criteria. In addition, the data collection techniques used are observation, interviews, and documentation. All data were analyzed through the process of data reduction, data presentation, and drawing conclusions. The results of this study indicate that efforts to increase the competitiveness of Sambilegi Market against networked modern shops in Sleman Regency through SWOT analysis include: 1) Strengthening market institutions through providing capital to traders who need capital; procuring mass gymnastics for consumers, so that the relationship between buyers or customers and Pasar Sambilegi traders remains harmonious; take care of each trader's customers; and there is cooperation between the Department of Industry and Trade and the Sambilegi Market Association. 2) Increased human resource capacity, such as Sambilegi Market being able to compete with modern shops because Sambilegi Market traders are able to present products obtained directly from farmers and sell them at affordable prices to buyers; the awareness of several Sambilegi Market traders starting to promote their wares at Sambilegi Market via WhatsApp and Facebook status; the idea of joint wholesalers from the Sambilegi Market Association and the People's Market School emerged, although this has not yet been realized.
Co-Authors Hanafi Ahmar Nasrudin Muzakki Nurul Azmi