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All Journal Proceeding of The International Conference on Economics, Accounting, and Taxation
Makhda Intan Sanusi
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The Effect of Capital Market Education Program on Sharia Investment Literacy: An Empirical Study of Students and College Students in Wonogiri Dwi Mahdani Cahya; Devina Melinawati; Makhda Intan Sanusi
Proceeding of the International Conference on Economics, Accounting, and Taxation Vol. 3 No. 1 (2026): Proceeding of the International Conference on Economics, Accounting, and Taxati
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/iceat.v3i1.247

Abstract

This study aims to analyze the effect of a capital market education program on Sharia investment literacy among students and college students in Wonogiri Regency. The research background is based on the low level of financial literacy among young people and the vulnerability of Generation Z to illegal investment practices. This study used a quantitative approach with linear regression analysis. Data were collected through questionnaires distributed to 80 respondents who participated in the STAIMAS Wonogiri Investment Gallery education program. The instrument testing results showed that all items were valid and reliable, with Cronbach’s Alpha values of 0.892 for the education variable (X) and 0.873 for the investment literacy variable (Y). The results indicate that the Capital Market Education Program has a positive and significant effect on Sharia Investment Literacy, with a significance value of 0.000 (<0.05) and a t-test value of 8.676. The coefficient of determination (R²) shows that the education program contributes 49.1% to investment literacy improvement, while 50.9% is influenced by other factors. This study concludes that structured financial education effectively equips the younger generation with investment knowledge aligned with Sharia principles.
The Influence of Gamification, Coin Rewards, and Monthly Events on Shopee Customer Loyalty: An Islamic Business Ethics Perspective Risni Rigina Melati; Indra Setiawan; Sugiyanto; Makhda Intan Sanusi
Proceeding of the International Conference on Economics, Accounting, and Taxation Vol. 3 No. 1 (2026): Proceeding of the International Conference on Economics, Accounting, and Taxati
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/iceat.v3i1.251

Abstract

The rapid development of e-Commerce has encouraged companies to implement various digital marketing strategies to increase customer loyalty, including gamification elements, coin rewards, and monthly events. These strategies not only serve to increase user engagement but also have the potential to shape consumption behavior, which needs to be reviewed from an Islamic business ethics perspective. Furthermore, the inconsistency of previous research findings regarding the influence of these three variables on customer loyalty is an important basis for conducting this research. This study aims to analyze the influence of gamification elements, coin rewards, and monthly events on Shopee customer loyalty among students of STAI Mulia Astuti Wonogiri, both partially and simultaneously, from an Islamic business eth-ics perspective. This study employed a quantitative approach with explanatory research. The study population was STAI Mulia Astuti Wonogiri students, with a sample of 85 respondents determined using the Cochran formula and purposive sampling technique. Data were collected through a Likert-scale ques-tionnaire and analyzed using multiple linear regression with the aid of SPSS. The results showed that par-tially, gamification and coin rewards had a positive and significant effect on customer loyalty, while monthly events had no significant effect. However, simultaneously, all three variables significantly influenced customer loyalty, contributing 57.6%. From an Islamic business ethics perspective, this strategy is permissible as long as it is implemented honestly, transparently, and does not contain elements of gharar, maysir, or practices that harm consumers.
Co-Authors Devina Melinawati Dwi Mahdani Cahya Indra Setiawan Risni Rigina Melati SUGIYANTO