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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Saepudin .
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STRATEGI KOMUNIKASI PEMASARAN GRAND MALL BEKASI DALAM MENCAPAI SASARAN PASAR BARU MIDDLE UP Danik Isnawati; Saepudin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.870

Abstract

To be able to submit the value to the customer, the process required to create, communicate and manage relationships in a way that is mutually beneficial. It needs a strong strategy and tactics to be able to market their goods or services according to the target. Marketing is done to create positive and effective stimulant to match the target. Marketers and consumers are the two things that were instrumental in marketing so need to understand one another. Need for an innovative combination between practice, theory, and current marketing concepts marketing process to run effectively. Grand Mall Bekasi is one mall in Jakarta which is located on the main street Of Jakarta, JL. Jend. Sudirman, Medan Satria. Such case showed that Grand Mall Bekasi have strategic places which can be utilized to be business opportunities. Therefore, Grand Mall Bekasi have concepts, strategies, methods, and ways to developing the business to reach new target markets middle up
PERENCANAAN KOMUNIKASI PEMASARAN URBAN QURBAN SEBAGAI PIONEER DALAM INOVASI IBADAH QURBAN Widya Darmawati; Saepudin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 4 No. 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i2.1129

Abstract

Some of marketing experts argue that market pioneering is very important for de-termine long term success of company, market, and product. By being the first to introduce and market the product, pioneer can enjoy sustainable advantage in terms of market share, distribution access, brand familiarity, brand loyality, economies of scale, profit potential, and industry quality standard. However, to achieve those objectives the pioneer needs big effort to enter the market. Urban Qurban, the first qurban through digital platform, implemented Integrated Mar-keting Communication in introducing their brand and product to market. All of promotion programs are designed in creative and measurable marketing commu-nication planning.
Co-Authors Danik Isnawati Rina Wulansari Widya Darmawati