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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Audience
Tatik Yuniarti
Universitas Islam 45 Bekasi
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PENCITRAAN PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS KEGIATAN MINI NURSERY PROGRAM PT LIPPO CIKARANG, TBK) Devi Wahyuni; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.865

Abstract

On present the competitive rivalry era, a company is required to establish apositive corporate image on consumers. This positive image will implications on the level of sales and revenue, of company more ever customers satisfaction for customers. Strategic Corporate Social Responsibility (CSR) as a this concept in which PT Lippo Cikarang, Inc. Integrates social and environmental concept implemented by Mini Nursery Program. The purpose of this study to find out how the strategy of corporate social responsibility (CSR) of public relations PT Lippo Cikarang, Inc. in the nursery program (mini-nursery program), to analyze the role of public relations, analyze the relevant parties, and analyzed the mini-nursery program as the flagship program company. Strategies of CSR by PT Lippo Cikarang, Inc. used a model of planning John M. King is Rope (Research, Objectives, Programs, and Evaluation) on which the initial planning of the CSR activities undertaken. Aplications CSR around Mini Nursery Program activities are conducted with 11 schools located around PT Lippo Cikarang, Inc. product positive image to the increasis in corporate investment as a developer which cares about the environment, it is proved by along the median line which includes the streets and cluster housing in the region looks green
Communication Strategy for Dissemination of Information on Blora Kuncara Application in Blora Regency Tatik Yuniarti; Ahmad Agus Salim
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022): AGUSTUS 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i2.6894

Abstract

The Blora Kuncara application is part of the implementation of the Blora Regency smart city program. The app has been downloaded 500 times. But the number of downloaders is still far away with the number of productive people aged 15-65 years which amounted to 587,130 inhabitants in 2018. Therefore, this study aims to determine the communication strategy of the Communication and Informatics Service of Kabupeten Blora in disseminating information about the Blora Kuncara application to the public. The theory used is a communication planning model by Philip Lesly that divides planning into two actions, namely the organization that drives the activity and the public that is the target of the activity. The method used is descriptive qualitative with data collection techniques with interviews, observations, and documentation. The results showed that the communication strategy used by the Communication and Informatics Service of Blora Regency in the dissemination of the Blora Kuncara application was through direct communication, mass media (radio, internet) and through social media. Direct communication used is through socialization activities and special events. The dissemination of information through the internet is carried out through government websites and online news media. The spread through social media is carried out through Facebook, Instagram, Twitter, and Youtube. Social media is used because it is more effective and efficient in disseminating information to the public. Based on the results of the study, it is recommended that local governments can streamline social media in dissemination activities of information to the public. However, collaboration with the mass media is also still carried out to increase public trust.Keywords: Blora Kuncara Application; Communication Strategy; Blora Distric; Dissemination Information; Communication Planning Model
Co-Authors Ahmad Agus Salim Devi Wahyuni