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Pairach Piboonrungroj
Chiang Mai University
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Corporate Image and Reputation in the Shipping Industry in Four Asian Countries: Republic of Korea, China, Japan, and Thailand Hyunmi Jang; Ho Park; Sang Youl Kim; Pairach Piboonrungroj
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study aims to analyze the perceptions regarding shipping companies corporate image and reputation in Republic of Korea, China, Japan, and Thailand. For this study, the shipping industry is confined to the bulk and container shipping sectors to prevent confusion arising from the different sectors. An international questionnaire survey was administered in each country. The participants were asked to report their perceptions on eight indicators of corporate image and seven indicators of corporate reputation relating to the shipping companies. Descriptive analyses and a one-way between-groups analysis of variance (ANOVA) were conducted using SPSS 20. Findings show that there are significant differences in perceptions concerning corporate image and reputation among four countries. Some cases show significant differences in the analyses in line with demographic characteristics. While China shows the highest scores in most variables, Korea is revealed to have the lowest scores. The results indicate the need to develop programs for improving the external positive perceptions of the shipping companies, as well as to broaden the scope of marketing activities targeting the general public. This study is of critical importance as it discusses relatively ignored but important issues by conducting comparative research in four major Asian countries comprehensively, particularly targeting samples rarely considered in the empirical shipping-related studies despite their significance to academic development. Further research is required to demonstrate the effectiveness of the findings by applying the measures in different national contexts with a more diverse group of samples.
Supply Chain Collaboration in Tourism: A Transaction Cost Economics Analysis Pairach Piboonrungroj; Stephen Michael Disney
International Journal of Supply Chain Management Vol 4, No 3 (2015): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This paper explores inter-firm collaboration in a tourism supply chain via transaction cost economics using a single case-study method. We focus on supply chain collaboration between a hotel, and its food and beverage suppliers. The transaction costs found consist of the search cost and cost of quality checking. Search cost exists due to bounded rationality of the firm. This is influenced by asymmetric information. The cost of quality checking incurs because the firm perceives that its suppliers may behave opportunistically. It is revealed that trust could reduce transaction cost of the tourist operators.
Supply Chain Design for Senior Tourists in the Lanna Region of Thailand Korawan Sangkakorn; Parnhathai Pipithapan; Benjenop Buranasiri; Pairach Piboonrungroj
International Journal of Supply Chain Management Vol 5, No 3 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Tourism is considered an important sector of the world economy nowadays since this industry is a major source of income for many countries including Thailand. The senior tourist market is an interesting tourism market since the market tends to expand continually due to the worlds senior population growth. Moreover, this elderly market is a potential market with high purchasing power and free time for travelling. Therefore, Thailand should prepare readiness to support this emerging market because it could be another major source of export income. The readiness of tourism management and provision of tourism facilities for senior tourists should be taken into consideration. This paper aims to study the supply chain design for senior tourist and mainly focus on the upper Northern area of Thailand (Lanna region) which has tourism resources and services required for senior tourists demand.
A Structural Model of Cultural Tourism Supply Chain Collaboration on the R3A Route Pairach Piboonrungroj; Benjenop Buranasiri; Wasittee Moonpim; Pimpika Chawalit; Korawan Sangkakorn
International Journal of Supply Chain Management Vol 5, No 3 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that have affected to the collaboration between partners along the route. Data were collected from 200 cultural tourism enterprises via self-administrative questionnaires. The result was found that lack of data sharing is the barriers of collaboration on cultural tourism in R3A route between supply chain partners. Information, commitment, and communication technology are the key factors to promote collaboration sustainability.
Investigationn and Evaluation of Cross-Border Truck Transportation from Mae Sot-Myawaddy to Yangon Kesinee Saowadee; Suthep Nimsai; Pairach Piboonrungroj
International Journal of Supply Chain Management Vol 4, No 4 (2015): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study investigates both direct and indirect factors that effected to cross-border truck transportation from Mae Sot-Myawady to Yangon. The scope of study was adopted on the theory of Kent (1989) and Ballou (1992) ,which focusing on cost, time, reliability. Cooperative participated with 200 of respondents for collecting data employed the SEM model and used Confirmatory Factor Analysis (CFA) for finding factor loading. The study was found that the reliability of transportation provider was the most important factor which effected to cross-border truck transportation with factor loading equal 0.92. Even though, trader and transport participants who used Mae Sot-Myawaddy to Yangon route should also concern other related factors due to instability and minority conflicts in Myanmar. This study could be a potential advantageous guideline for forming competitive advantages and strategy development of using cross-border truck transportation.
Co-Authors Benjenop Buranasiri Ho Park Hyunmi Jang Kesinee Saowadee Korawan Sangkakorn Parnhathai Pipithapan Pimpika Chawalit Sang Youl Kim Stephen Michael Disney Suthep Nimsai Wasittee Moonpim