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Empirical Study on Psychological Capital of Employees in Supply Chain Enterprises at Shenzhen in China Kian Aun Law; Valliappan Raju; Amiya Bhaumik
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study focuses on the relationship between psychological capital structure, psychological capital and related factors of Shenzhen Supply Chain enterprises employees. Shenzhen Supply Chain enterprises stand in the front line of China's developed regions, which is the vane of the local economy. The acquisition and maintenance of their competitive advantages is a subject that corporate managers, academic researchers who care about corporate management and even government departments should be faced. People have to pay attention to the positive and developmental psychological elements that employees exhibit in the working environment, growth and development process. This psychological factor has input-output characteristics, which is conducive to the improvement of individual work performance and meets the Psychological Resources criteria for active organizational behavior. Thereby helping companies gain new competitive advantages. On the basis of literature research, this study collected 1768 psychological capital initial response items from 392 technicians in Shenzhen Province through personal interviews, group interviews and questionnaires. Concluded 35 initial psychological capitals from behavioral events. In terms of Entries, 92 initial capital entries were obtained through content analysis. A psychological capital pre-test questionnaire was compiled, and 254 valid responses for Shenzhen Supply Chain employees were collected. On this basis, researchers used strict item screening procedures and project analysis methods, EFA, CFA and other quantitative means, innovatively obtained the high-level structure of five-dimensional psychological capital which is Hope, Optimism, Resilience, Authenticity and Forgiveness of the employees in Shenzhen Supply Chain enterprises. After using correlation analysis, regression analysis, exploratory factor analysis, confirmatory factor analysis and other statistical methods, and using triangulating Excel, SPSS, AMOS and other statistical tools, researchers focus on the analysis and verification of the research models and related hypotheses proposed in this study. Innovatively analyzed the multiple mediating role of psychological capital in organizational support and emotional commitment, work input, and job performance, and provides important research conclusions for academic circles and management practices. Finally, the paper summarizes the conclusions of this study, and explains the limitations and shortcomings in the research, as well as the prospects of subsequent research.
Extant Corpus on Retail Brand Choice Behavior and Multifactor Modelling on its Impact on Malaysia's Retail Stores Devaraj S. Arujunen; Yeoh Khar Kheng; Amiya Bhaumik
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.132-144

Abstract

This study proposed to close the ostensible research gap by examining the impacts of price sensitivity, risk perception, brand awareness, brand experience/brand familiarity, and consumer purchase behaviors on the retail brand choice behavior in Malaysia's retail stores. Moreover, the analysis method will be pivoted to the Smart PLS path modeling technique, which is much more robust and precise. Therefore, this study's proposed research framework was underpinned by Ajzen's Theory of Planned Behavioural and Prospect Theory as well as identifying the most significant factors impacting the retail brand choice behavior in Malaysia's retail stores. The empirical outcomes of this study provide a useful reference in teaching and research for students and faculties who do research or are concerned about retail brand choice behavior issues. In addition, it provides practical guidelines to assist local Malaysian brand retail chain store top management to consider and use the research output in this study to further strengthen their brand management vis-à-vis foreign retail stores in Malaysia. The SEM-PLS results showed that the direct effect of relationships between price consciousness, brand awareness, brand familiarity, risk perception, and consumer purchase behavior was significant and had statistical support for brand choice behavior in Malaysia. As for the moderating effects, consumer purchase behavior as moderator on the relationship between brand awareness, brand familiarity, and consumer brand choice behavior has been statistically established. However, statistical support could not be proved on the moderating effect of consumer purchase behavior on the relationship between price consciousness and risk perception with consumer brand choice behavior in Malaysia's retail stores. The limitations of the study and suggestions for future research were also discussed.