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I B Suryaningrat
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STATUS OF MARKETING ACTIVITIES ON SELECTED SMALL AND MEDIUM FRUIT PROCESSING ENTERPRISES (SMFPEs) PRODUCTS: A CASE STUDY OF EAST JAVA, INDONESIA I B Suryaningrat
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Indonesia is an agricultural country with significant contribution by agriculture innational GDP. The fruit processing industries have a special role to play in the nationaleconomy. Understanding problems of Small and Medium Fruit Processing Enterprises(SMFPEs) would support its development. With this aim in mind, a study was conductedin five districts in East Java province (Banyuwangi, Jember, Lumajang, Probolinggo andMalang) of Indonesia to assess the development of SMFPEs. The objective of this studywas to investigate real problems faced by SMFPEs especially in marketing aspect. Throughthis study it was found that SMFPEs have to deal with problems relating to the quality andprice competition, limitation of market, marketing skills, distribution, transportation anddamage products. The details of study are explained in this paper.
CONTROLLING FACTORS OF MARKETING ACTIVITIES: A CASE STUDY OF FRUIT PROCESSING INDUSTRIES IN EAST JAVA, INDONESIA I B Suryaningrat
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

In East Java, Fruit Processing Industries (FPIs), are a key part of agroindustrial activities there. In term of agroindustry, three basic components in any agroindustrialsystem are procurement of raw material, processing and marketing. How to encourage fruit processing, as an agroindustrial activity and area potential, has become a crucial issue and a major priority for area development in East Java. Understanding the problems in FPIswould give support to success cases. Based on a sample survey of five districts in East Java province (Banyuwangi, Jember, Lumajang, Probolinggo and Malang), this paper reviews controlling factors, especially marketing activities, based on three basic components of the agroindustrial system. The paper concludes that in term of SMFPIs, education and technology are considered as determinant factors of marketing activities. The existence of big industries has strong effect to marketing performance. Understanding these factors can aid policy makers of FPIs in designing and implementing appropriate programs.
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