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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Edunomika (JIE)
Eko Suryanti
Master Program of Public Administration, Faculty of Administrative Sciences, University of Brawijaya, Malang Department of Regional Development Planning, Yogyakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengembangan Strategi Bisnis untuk minuman tropis ahola dengan menggunakan Business Model Canvas (BMC) dan Analisis SWOT Adinata, Alberta; Suryanti, Eko; Sholahuddin, Muhammad
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9996

Abstract

Dalam penelitian ini, pendekatan deskriptif kualitatif digunakan untuk menganalisis model bisnis Ahola Tropical Drinks. Metode yang digunakan adalah Business Modeling Framework (BMC) dan analisis SWOT, termasuk Penggunaan Internal Factor Analysis Summary (IFAS) dan External Factor Analysis Summary (EFAS) digunakan dalam penelitian ini. Data dikumpulkan melalui wawancara, observasi partisipatif, dan kajian pustaka. Responden penelitian terdiri dari pemilik dan karyawan Ahola Tropical Drinks. Hasil penelitian menunjukkan bahwa analisis SWOT menghasilkan "Strategi Berorientasi Pertumbuhan" yang mendukung pendekatan positif. Strategi ini memberikan kontribusi positif dalam meningkatkan Kerangka Model Bisnis Ahola Tropical Drinks. Berdasarkan hasil penelitian, diusulkan beberapa perbaikan pada sembilan elemen Kerangka Model Bisnis Ahola Tropical Drinks.Strategi yang dihasilkan dari penelitian ini memberikan wawasan berharga bagi tim kepemimpinan perusahaan. Dalam melakukan parafrase terhadap kalimat tersebut, pastikan untuk menggunakan kata-kata dan struktur kalimat yang berbeda, sambil tetap menyampaikan informasi yang sama. Berikut adalah salah satu contoh parafrase dari kalimat tersebut: "Menurut hasil penelitian, analisis SWOT menunjukkan adanya 'Strategi Berorientasi Pertumbuhan' yang mendukung pendekatan positif. Temuan ini memiliki kontribusi positif dalam meningkatkan Kerangka Model Bisnis Ahola Tropical Drinks. Berdasarkan penelitian ini, terdapat beberapa rekomendasi perbaikan pada kesembilan elemen Kerangka Model Bisnis yang diusulkan. Strategi yang dihasilkan dari penelitian ini memberikan wawasan berharga kepada tim kepemimpinan perusahaan." Kata kunci: Business Strategy, Ahola Tropical Drinks, Business Model Canvas (BMC), SWOT Analysis.
Culture Development Planning in the Special Region of Yogyakarta (Management Planning of Cultural Heritage in Kotagede District based on Community Empowerment Conservation Model) Suryanti, Eko; Sumartono, Sumartono; Hermawan, Hermawan
Journal of Indonesian Tourism and Development Studies Vol. 2 No. 3 (2014)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2014.002.03.05

Abstract

The Special Region of Yogyakarta is a cultural rich city with excellent cultural resources. Yogyakarta should manage their assets with long-term planning to keep the sustainability. There is a very unique planning process due to a combination of political, technocratic, participatory, top down and bottom up approaches. This planning process is comprehensive or integrated because its involved many actor from multisectoral, multidisciplinary, multi regulatory, and multi planning documents, etc. Local wisdoms have been coloring the planning documents. This study describe and analyze the cultural development planning in Yogyakarta especially on the Management Planning in Kotagede Cultural Heritage District. We used qualitative descriptive approach methods and Miles and Huberman analysis methods. Participation of community and Non Governmental Organization (NGO) in conservation planning of cultural heritage in this area is very significant in simplify the government task because people have been more literate in planning, have database of cultural assets, and capable of making their own decisions for the future of the region. Participatory rural appraisal (PRA) dan Rapid Rural Appraisal (RRA) were integrated in the planning process of Kotagede Heritage District management, thus it becomes a model of cultural heritage with community empowerment-based conservation. Keywords: culture development planning, comprehensive planning, heritage cultural district, community empowerment-based conservation.
Co-Authors Adinata, Alberta Hermawan Hermawan M. Sholahuddin Sumartono Sumartono