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V Vishnyakova
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Imperfection of Entropy Principles in the Implementation of Supply Chain Strategy Measures to Promote Goods in the Media D Volkov; V Vishnyakova; A Shatsky
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.588 KB)

Abstract

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion. The equilibrium state of the market of goods and services is possible only in theory. Market failures in every way prevent the emergence of an equilibrium state. Promotion of goods in modern conditions is considered the norm. However, advertising is increasingly faced with negative reviews of consumers of goods and services in the media space. A large number of advertising destroys this system, on the one hand, and on the other, transforms the sphere of information content in the media.
Using of User Micro-Segmentation and Human Resource Management for Supply Chains Approaches to Study Prospective Target Audiences V Vishnyakova; V Leonova; O Kulyamina
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.437 KB)

Abstract

 Supply chain management can enable economies and companies to overcome disruptions and continually transform them to meet the changing needs and expectations of its customers, shareholders and other stakeholders. Therefore, the objective of this study was to investigate the influence of strategic human resource managing on supply chain resilience in manufacturing firms in Russia. The employed population is more considered to be economically active. Possibilities of consumption of this layer of the population are caused by a tendency of development of theories and practices about a society of consumption. The concept of earning in order to consume allows you to explore not only the possibility of consumption in terms of income of the employed population, but also the thematic direction of consumed economic benefits. Semantic fields that form a community of consumers among the employed population are formed by combining people working in one place. All these elements of one system can be described in the economic interpretation, which will allow to look at the new state of consumption of the employed population of the Russian Federation.
Co-Authors A Shatsky D Volkov O Kulyamina V Leonova