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The Main Directions of Supply Chain Management Development of Territorial Branding in Russia in Modern Conditions Boris Mojshevich Eidelman; Oleg Aleksandrovich Bunakov; Liliya Raisovna Fakhrutdinova
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract- In article the most important directions of development of territorial branding in Russia are considered based on the supply chain management. Importance and relevance of consideration of the matter taking into account strengthening of competition between regions and need of increase in their competitiveness is shown. Author's definitions of a territorial brand and territorial branding are given. Classification of the Russian territorial brands on the basis of population, living in the respective territory, in the city or the rural settlement was carried out. Authors give a large number of the illustrations opening the maintenance of territorial brands and disclose the main ideas which are been the basis for their designing. In conclusion of article the conclusion was drawn that development and advance of territorial brands significantly increases tourist and recreational and investment attractiveness of regions, and, therefore, promotes acceleration of rates of their social and economic development and improvement of quality of life of local population.
Investigation of the Supply Chain Management Effects on Tourism Infrastructure in the Region as a Competitive Factor Liliya Raisovna Fakhrutdinova; Boris Mojshevich Eidelman; Oleg Aleksandrovich Bunakov
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract- In this paper the components of tourism infrastructure were investigated by considering the supply chain management effects. One of the most important components of tourism infrastructure is the hotel industry. In recent years the quantity of means of collective placement in the Republic of Tatarstan increased. In the republic means of placement of almost all categories are presented, among them there are also representatives of such large hotel chains as Hilton, Marriott, ark Inn, Ramada, Ibis. The food industry is also an integral part of tourism infrastructure of the region. The show business of the Republic of Tatarstan covers a huge range of opportunities for visitors, beginning with excursion tours on historical, architectural and cultural sights, finishing with a possibility of visit of various festivals. Today the most important component of tourist infrastructure is transport infrastructure. Its importance and the importance is that first of all for the tourist it is necessary quickly and with comfort to reach a certain destination. Often an opportunity without special waste of time to reach the appointed place acts as criterion for selection of the place of a trip. As for the Republic of Tatarstan, it possesses an extensive transport network and includes all means of transport. The advantageous geographical location also contributes to the development of transport infrastructure. Public authorities of the republic also pay attention to development of the transport system. The Ministry of Transport and Road Facilities of the Republic of Tatarstan adopted the State program "Development of the transport system to the Republic of Tatarstan for 2014 - 2022" which purpose is ensuring further development and creation of a modern transport complex. Tourism in the Republic of Tatarstan in recent years became one of the most dynamically developing branches of economy. Carrying out a large number of actions of the international level and favorable investment climate allowed the republic to come to the leading position in development of tourism in the Russian Federation.
Cluster Approach for Development of Tourism Infrastructure Based on the Supply Chain Management in the Region Liliya Raisovna Fakhrutdinova; Gulnara Raisovna Chumarina; Boris Mojshevich Eidelman; Oleg Aleksandrovich Bunakov
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

In article authors describe value of tourism infrastructure in the region. Tourism infrastructure is a complex system which consists of a set of elements of various branch accessory. Uniform development of each element is possible only thanks to the supply chain management. Owing to the complexity, tourism infrastructure and its components are an object of regional government. The instrument of development of tourist infrastructure is adoption of various programs of development of tourism in regions. Authors believe that a perspective way of development of tourism infrastructure of the region and in general the tourist industry is creation of a tourist cluster. The tourist cluster represents the merging of the enterprises of various sectors serving clients concentrated in a certain territory, and also investments and innovations. Hotels, food objects, tourist operators and tourist agents, transport enterprises, entertainment complexes can treat such enterprises. The purpose of creation of tourist clusters is improving competitiveness and formation of image of the region in the tourist market thanks to effective work of the organizations and enterprises entering a cluster. The main essence of a cluster – an opportunity for business and for the region to develop not by inertia. Tourist clusters are formed on the basis of operation of the mechanism of public-private partnership and scientifically based decisions that allows to create the best conditions for development of tourism infrastructure and related services. Along with development of tourism infrastructure, cluster approach allows to stir up activity of the regional enterprises of the different branches of economy for satisfaction of the growing needs for high-quality tourist services at increase in regional tourist streams.