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Korawan Sangkakorn
Chiang Mai University
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Supply Chain Design for Senior Tourists in the Lanna Region of Thailand Korawan Sangkakorn; Parnhathai Pipithapan; Benjenop Buranasiri; Pairach Piboonrungroj
International Journal of Supply Chain Management Vol 5, No 3 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

Tourism is considered an important sector of the world economy nowadays since this industry is a major source of income for many countries including Thailand. The senior tourist market is an interesting tourism market since the market tends to expand continually due to the worlds senior population growth. Moreover, this elderly market is a potential market with high purchasing power and free time for travelling. Therefore, Thailand should prepare readiness to support this emerging market because it could be another major source of export income. The readiness of tourism management and provision of tourism facilities for senior tourists should be taken into consideration. This paper aims to study the supply chain design for senior tourist and mainly focus on the upper Northern area of Thailand (Lanna region) which has tourism resources and services required for senior tourists demand.
A Structural Model of Cultural Tourism Supply Chain Collaboration on the R3A Route Pairach Piboonrungroj; Benjenop Buranasiri; Wasittee Moonpim; Pimpika Chawalit; Korawan Sangkakorn
International Journal of Supply Chain Management Vol 5, No 3 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

This paper aims to evaluate the supply chain collaboration in the cultural tourism on the R3A route, which is starting from Kunming (China) to Luang Namtha (Lao PDR) and to Chiang Rai (Thailand). The Structural Equation Model (SEM) was used to evaluate the key factors that have affected to the collaboration between partners along the route. Data were collected from 200 cultural tourism enterprises via self-administrative questionnaires. The result was found that lack of data sharing is the barriers of collaboration on cultural tourism in R3A route between supply chain partners. Information, commitment, and communication technology are the key factors to promote collaboration sustainability.
Co-Authors Benjenop Buranasiri Pairach Piboonrungroj Parnhathai Pipithapan Pimpika Chawalit Wasittee Moonpim