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Factors Affecting the Competitiveness of Logistics Service Enterprises: A Case Study of Dong Nai Province Nguyen Viet Hung; Phan Thanh Tam
International Journal of Supply Chain Management Vol 10, No 2 (2021): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Competitiveness of enterprises can maintain and improve competitive advantage in consuming products or services. Besides, enterprises expanded their consumption network through surveying experiences in the logistics service sector. Therefore, the authors surveyed 30 logistics service enterprises with 500 customers. The results showed five factors that affected the competitiveness of logistics service enterprises of Dong Nai Province with 1% significance. Finally, the article draws some recommendations to help enterprises improve the competitiveness of logistics services

Factors Affecting the Banking Service Quality in Vietnam Phan Dien Vy; Phan Thanh Tam
International Journal of Supply Chain Management Vol 10, No 1 (2021): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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In the current fierce competition between banks, increasing service quality is considered the foundation of the banks’ competitive strategy to attract and retain customers. Therefore, the research and analysis of the factors of banking service-affecting banking service quality are essential. The article assesses the influence of the aspects of banking service quality. Besides, this study objective tested the reliability of the banking service quality of commercial banks in Vietnam. The study surveyed 1.000 customers related to commercial banks, but 917 samples processed and answered 39 questions. The data collected from July 2020 to December 2020. The authors tested Cronbach’s Alpha, confirmatory factor analysis (CFA), and structural equation model (SEM) for factors affecting the banking service quality of commercial banks in Vietnam with a significance level of 0.01

Multidimensional Data-Driven Modeling of Sustainable E-Commerce Development with Direct and Interaction Effects Mai Thanh Loan; Phan Thanh Tam
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1213

Sustainable e-commerce development has become a critical issue for emerging economies as digital markets expand rapidly, alongside growing concerns about regulatory effectiveness, trust, and resource efficiency. This study investigates the key factors influencing sustainable e-commerce development in Vietnam by explicitly integrating Institutional Theory, the Technology–Organization–Environment (TOE) framework, and the Resource-Based View (RBV) into a unified structural equation modeling (SEM) framework. Institutional Theory is operationalized through regulatory quality, capturing the role of formal rules and enforcement mechanisms in shaping market stability and legitimacy. The TOE framework is reflected in digital infrastructure, government support, and competitive pressure, which together represent technological readiness and environmental conditions. RBV is operationalized through resource availability and management capacity, emphasizing firms’ internal capabilities to sustain long-term e-commerce performance. In addition, trust is incorporated as both a direct determinant and a moderating mechanism that strengthens the effectiveness of institutional and organizational factors. A mixed-method research design was employed. The qualitative phase involved in-depth discussions with 35 policymakers, business managers, and e-commerce platform managers to refine the theoretical integration and measurement scales. Based on these insights, a structured questionnaire was administered to frequent online shoppers in Ho Chi Minh City and Dong Nai Province, yielding 653 valid responses. SEM results indicate that regulatory quality, digital infrastructure, government support, competitive pressure, resource availability, and trust all have significant positive effects on sustainable e-commerce development. Resource availability and regulatory quality exert the strongest impacts, while trust and management capacity significantly moderate the effects of regulatory quality and resource availability, respectively. By explicitly mapping institutional, technological, organizational, and relational constructs into a coherent SEM framework, this study provides a theoretically grounded and empirically validated model of sustainable e-commerce development in an emerging economy context. The findings offer valuable implications for policymakers and practitioners seeking to foster a resilient, trustworthy, and sustainable e-commerce ecosystem in Vietnam and similar developing economies.

Applied Data Science for Testing the Impact of Intangible Resources on Business Performance of SMEs Le Dinh Hac; Phan Thanh Tam
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1137

This study investigates how intangible resources influence business performance in small and medium-sized enterprises in Vietnam by applying structural equation modeling within an applied data science framework. The research aims to clarify the direct and indirect mechanisms through which key intangible components, such as human capital, structural capital, relationship capital, organizational culture, and brand image, shape enterprise outcomes. It also examines the mediating role of creative innovation and the moderating influence of operating time. The study employs a mixed-method design, beginning with qualitative interviews with enterprise managers to validate and refine measurement constructs, followed by a quantitative survey of managers in two major economic regions in Vietnam. Data were analyzed using an advanced structural modeling approach to assess reliability, validity, and the strength of causal relationships. The findings demonstrate that intangible resources act as a robust foundation for firm success, exerting strong positive effects on both creative innovation and overall business performance. All five resource dimensions significantly contribute to the higher-order construct, with relationship capital and organizational culture emerging as the most influential drivers. Creative innovation partially mediates the relationship between intangible resources and business performance, illustrating how firms convert knowledge-based assets into tangible outcomes through idea generation and implementation. Further, operating time strengthens this relationship, indicating that more established firms leverage their intangible foundations more effectively. The study contributes to ongoing discussions on resource-based competitiveness by extending theoretical perspectives to an emerging market context. It highlights the strategic importance of cultivating intangible resources to foster innovation capability and sustain long-term performance. The results offer practical implications for managers and policymakers seeking to develop knowledge-driven and innovation-oriented enterprises in dynamic economic environments.

Applying Structural Equation Model to Explore the Impact of Performance Management on Business Performance at Small and Medium Enterprises Trang Nguyen Thi Thu; Phan Thanh Tam
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1135

This study investigates how key organizational factors shape performance management and how performance management, in turn, enhances business performance among small and medium enterprises in Vietnam. The research aims to clarify the extent to which enterprise culture, internal communication, training and development, reward systems, and digital transformation influence managerial effectiveness and organizational outcomes. Building on strategic human resource management and organizational performance theories, the study develops and validates a structural model that integrates both human and technological dimensions of enterprise performance. A mixed-methods design was employed. The qualitative phase involved in-depth interviews with managers to refine the conceptual framework and contextualize measurement indicators. The quantitative phase surveyed 864 managers from small and medium enterprises across southern Vietnam to empirically test the model. Structural equation modeling was applied to examine the relationships among core organizational factors, performance management, and business performance, as well as the moderating effect of digital transformation. The findings show that training and development exert the most substantial positive influence on performance management, followed by reward systems, internal communication, and enterprise culture. Performance management significantly enhances business performance, confirming its role as a strategic mechanism that translates organizational capabilities into improved outcomes. Digital transformation directly improves business performance and enhances the impact of performance management by enabling real-time data use, transparency, and process efficiency. Overall, the study provides empirical evidence that strengthening human resource practices and integrating digital technologies are essential for improving performance management and fostering sustainable growth among Vietnamese small and medium enterprises. The results have important implications for managers and policymakers seeking to build performance-driven, digitally adaptive business environments in emerging economies.

Applied Data Science for Testing the Impact of Intangible Resources on Business Performance of SMEs Le Dinh Hac; Phan Thanh Tam
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1137

This study investigates how intangible resources influence business performance in small and medium-sized enterprises in Vietnam by applying structural equation modeling within an applied data science framework. The research aims to clarify the direct and indirect mechanisms through which key intangible components, such as human capital, structural capital, relationship capital, organizational culture, and brand image, shape enterprise outcomes. It also examines the mediating role of creative innovation and the moderating influence of operating time. The study employs a mixed-method design, beginning with qualitative interviews with enterprise managers to validate and refine measurement constructs, followed by a quantitative survey of managers in two major economic regions in Vietnam. Data were analyzed using an advanced structural modeling approach to assess reliability, validity, and the strength of causal relationships. The findings demonstrate that intangible resources act as a robust foundation for firm success, exerting strong positive effects on both creative innovation and overall business performance. All five resource dimensions significantly contribute to the higher-order construct, with relationship capital and organizational culture emerging as the most influential drivers. Creative innovation partially mediates the relationship between intangible resources and business performance, illustrating how firms convert knowledge-based assets into tangible outcomes through idea generation and implementation. Further, operating time strengthens this relationship, indicating that more established firms leverage their intangible foundations more effectively. The study contributes to ongoing discussions on resource-based competitiveness by extending theoretical perspectives to an emerging market context. It highlights the strategic importance of cultivating intangible resources to foster innovation capability and sustain long-term performance. The results offer practical implications for managers and policymakers seeking to develop knowledge-driven and innovation-oriented enterprises in dynamic economic environments.

Impacting Technology on Employees' Job Performance: A Case Study of Commercial Banks in Vietnam Lam Thanh Hien; Phan Thanh Tam
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.630

Technology is driving rapid transformation in the way people work. Many banks have caught up by introducing technology into their operations and training their personnel to use technology to optimize work productivity. Besides, employee technology competency is one of the most critical issues for organizations, helping them maintain a competitive position in the market. Therefore, the research aimed to measure critical factors impacting on bank employees' job performance and policy recommendations. The methodology of this study applied a structural equation model consisting of five factors: knowledge, attitude, hard skills, soft skills, and technology, and examined the impact of the above factors on tasks, context, and job performance. Data were collected from 900 employees working for 40 branches at 15 commercial banks in Vietnam and processed using SPSS 20.0 and Amos software. After testing the scale’s reliability, convergence, and discrimination, the study's findings showed that the critical factors of knowledge, attitude, skills, and technology positively impact task, contextual, and job performance. In addition, the originality of this research includes the introduction of technological factors into the model, a new factor of the banking industry in the digital transformation period in Vietnam. Based on the results of testing the research model, the authors provided empirical evidence that the career competency framework includes critical factors: knowledge, attitude, skills, and technology that positively impact task performance, contextual performance, and employee job performance. The practical implications of the article proposed management implications to help employees, managers, and policymakers improve employees' knowledge, attitudes, and skills, which play an essential role in performing their duties, and improving job performance in digital competency is one of the required skills in the banking industry.

Multidimensional Data-Driven Modeling of Sustainable E-Commerce Development with Direct and Interaction Effects Mai Thanh Loan; Phan Thanh Tam
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1213

Sustainable e-commerce development has become a critical issue for emerging economies as digital markets expand rapidly, alongside growing concerns about regulatory effectiveness, trust, and resource efficiency. This study investigates the key factors influencing sustainable e-commerce development in Vietnam by explicitly integrating Institutional Theory, the Technology–Organization–Environment (TOE) framework, and the Resource-Based View (RBV) into a unified structural equation modeling (SEM) framework. Institutional Theory is operationalized through regulatory quality, capturing the role of formal rules and enforcement mechanisms in shaping market stability and legitimacy. The TOE framework is reflected in digital infrastructure, government support, and competitive pressure, which together represent technological readiness and environmental conditions. RBV is operationalized through resource availability and management capacity, emphasizing firms’ internal capabilities to sustain long-term e-commerce performance. In addition, trust is incorporated as both a direct determinant and a moderating mechanism that strengthens the effectiveness of institutional and organizational factors. A mixed-method research design was employed. The qualitative phase involved in-depth discussions with 35 policymakers, business managers, and e-commerce platform managers to refine the theoretical integration and measurement scales. Based on these insights, a structured questionnaire was administered to frequent online shoppers in Ho Chi Minh City and Dong Nai Province, yielding 653 valid responses. SEM results indicate that regulatory quality, digital infrastructure, government support, competitive pressure, resource availability, and trust all have significant positive effects on sustainable e-commerce development. Resource availability and regulatory quality exert the strongest impacts, while trust and management capacity significantly moderate the effects of regulatory quality and resource availability, respectively. By explicitly mapping institutional, technological, organizational, and relational constructs into a coherent SEM framework, this study provides a theoretically grounded and empirically validated model of sustainable e-commerce development in an emerging economy context. The findings offer valuable implications for policymakers and practitioners seeking to foster a resilient, trustworthy, and sustainable e-commerce ecosystem in Vietnam and similar developing economies.

Applied Data Science for Analyzing the Mediating Role of Digital Transformation Influencing Banking Business Efficiency in Vietnam Nguyen Quoc Huy; Phan Thanh Tam
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.807

In the context of accelerated digitalization and growing competitive pressures, commercial banks in emerging economies urgently need to enhance internal capabilities to drive innovation and performance. This study investigates how key organizational factors, including employee engagement, leadership style, corporate culture, financial capacity, and management capacity, influence creative innovation and digital transformation and how these, in turn, impact business efficiency in Vietnamese commercial banks. Grounded in the Resource-Based View and Dynamic Capabilities Theory, the research develops and empirically tests a comprehensive structural model using data collected from 942 banking professionals across 30 commercial banks in Vietnam. A mixed-methods approach was employed, combining expert interviews with a large-scale survey. Structural Equation Modeling (SEM) and bootstrapped mediation analysis were used to test 17 hypotheses. The results reveal that all five internal factors positively influence Creative Innovation (CI) and Digital Transformation (DT). Notably, employee engagement and management capacity emerged as the strongest drivers. Creative innovation exerts the most significant direct effect on business efficiency, while digital transformation plays a complementary but weaker mediating role. The findings validate a multi-layered framework linking organizational dynamics to performance, offering novel insights into how banks can align internal resources with strategic goals. This study contributes to the literature by positioning creative innovation and digital transformation as mediators between organizational capabilities and business outcomes. It also provides actionable recommendations for bank executives seeking to enhance operational efficiency through people-centered, innovation-led strategies tailored to the context of emerging markets. Finally, policymakers and bank leaders should implement digital Key Performance Indicators (KPIs), foster employee-led innovation, invest in managerial training, and align human resource incentives with transformation goals to enhance efficiency and resilience in Vietnam's banking sector.

Applied Data Science for Exploring Critical Factors Affecting Systemic Risk of Commercial Banks in Vietnam Lu Phi Nga; Phan Thanh Tam
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.801

The banking system is essential in developing the Vietnamese economy, serving as a capital supply channel for the economy's production, business, and investment activities. In 2024, the banking industry faces many challenges, including global macroeconomic fluctuations, the Russia-Ukraina war, and policy changes. Therefore, the study aims to quantify the impact of these factors on systemic risk using a Structural Equation Modeling (SEM) approach. Furthermore, it seeks to provide empirical evidence and actionable policy recommendations to help mitigate systemic risks, enhance financial stability, and support socio-economic recovery and development. The methodology of this study applied a structural equation model consisting of five factors: (1) Macroeconomic environment, (2) internal factors of commercial banks, (3) legal framework and supervisory authorities, (4) globalization and financial integration, and (5) technology and financial innovation. Data were collected from 450 managers working in the banking sector and processed using Amos software. The study's novelty showed that five critical factors positively impact the systemic risk of commercial banks in Vietnam. In addition, the originality of this research includes introducing technology and financial innovation into the model, a new factor of the banking industry in the digital transformation period of banking. Moreover, the results highlight that robust and timely policy interventions are essential for mitigating systemic vulnerabilities and promoting financial stability. Finally, the practical implications of the article proposed policy recommendations to help managers and policymakers minimize systemic risks due to influences from external-internal factors contributing to socio-economic recovery and development. Finally, managers and policymakers should strengthen regulatory oversight, promote digital risk management, enhance governance practices, and ensure macroeconomic stability to mitigate systemic banking risk.

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