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All Journal International Journal of Supply Chain Management ADI Journal on Recent Innovation (AJRI)
Anon Khamwon
Khon Kaen University
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Does Halal Product Availability and Accessibility Enhanced Halal Awareness and Intention to Purchase Halal Packaged Food Products: Malaysia and Thailand’s Halal Industry perspective Hasnizam Shaari; Norzieiriani Ahmad; Salniza Md. Salleh; Sany Sanuri Mohd Mokhtar; Rushami Zien Yusoff; Anon Khamwon; Nitipon Putatchote
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.568 KB)

Abstract

Halal industry is a huge business.  The business is not Muslim-specific yet some of the non-Muslim consumers become a regular user of halal products due to holistic conception of halal itself-cleanliness and wholesomeness.  Such development shows that halal awareness is evident among Muslim and non-Muslim consumers.  Halal awareness has been cited as the major determinant for intention to purchase halal products but lack is understand what made up halal awareness that lead to halal consumption.  Rooted from ATAR model, this study aims to examine the effect of halal product accessibility and availability on halal awareness of packaged food products in Malaysia and Thailand consumers.  In addition, halal awareness also proposed to influence intention to purchase halal packaged food products.  The study among 760 consumers in Malaysia and Thailand revealed that accessibility enhanced halal awareness for Muslim-dominant country whereby availability plays a crucial role in explaining halal awareness for non-Muslim-dominant country.  Theoretical and managerial implication as well as future direction of the study is discussed at the end of the article.       
Online Brand Community Components in Gadgets Industry, Thailand Oranich Kumgliang; Anon Khamwon; Rathakarn Buasri
ADI Journal on Recent Innovation Vol. 4 No. 1 (2022): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v4i1.761

Abstract

Current global businesses focus on interacting with customers by creating an online brand community to create market venues to be more successful. However, creating a venue for brands comes with a high challenge in terms of managing the media and the activities to be unique and draw in more customers. This research aims to study and confirm the online brand community components in gadget products, which are the products that many people talk about and exchange their experiences in terms of the brands. To understand the major component of creating an online community, the researcher collected the data using an online questionnaire with 400 people who had purchased electronic accessories or gadgets through an e-commerce channel. The result from the analysis of the confirmation components revealed that the online brand communities consist of three following components: the feeling of inclusiveness within the communities, shared norms and traditions, and the feeling of responsibility towards the communities.
Co-Authors Hasnizam Shaari Nitipon Putatchote Norzieiriani Ahmad Oranich Kumgliang Rathakarn Buasri Rushami Zien Yusoff Salniza Md. Salleh Sany Sanuri Mohd Mokhtar