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BakAun Teoh
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Sustaining Competitive Advantages in Malaysian Electrical and Electronics Industries Context BakAun Teoh; NoorHidayah Abu
International Journal of Supply Chain Management Vol 7, No 1 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Electrical and electronics (EE) manufacturing industries is one of the main sources for overall Malaysia economic growth. Generally, development and innovation of new product in EE companies involved the changes in the finished goods, products or services offered by the company. However, Malaysia EE industries are lagging behind in terms of technological research and development and corporate strategy in adopting organizations flexibility in facing fierce market competition. In this technology advancement era, most multinational electrical and electronics (EE) conglomerate has introduced research and development (RD) in product technology to be integrated in manufacturing system in order to sustain competitive advantages.
Co-Authors NoorHidayah Abu