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Internet Sales Channel and Manufacturers’ Brand: A Transaction Cost Analysis Asmat-Nizam Abdul-Talib; Ng Hong Teong
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.059 KB)

Abstract

In modern age, Internet has brought massive impact to the distribution channel management. Especially to the manufacturers, harnessing the power of Internet is deemed a strategic step to reinforce the products' awareness among consumers and further improve market share. However, the outcomes of setting up Internet sales channel are mixed. Although some organizations do exemplify the success of online sales channel, there are manufacturers who simply fail in this aspect. This paper aims to provide insights into the factors which manufacturers must take into consideration in contemplating to setting up Internet sales channel. By using transaction cost analysis (TCA), we set up a research model, which composed of various factors which are critical to the success of Internet sales channel and elaborate the role of these factors on this issue. Subsequently, appropriate propositions are instigated and investigated in order to determine the impact of these variables on the manufacturers’ decision making in this area.
The Relationship Between Export Market Orientation and Firm Performance: A Meta-Analysis of Main and Moderator Effects Asmat-Nizam Abdul-Talib; Siti-Norhasmaedayu Mohd-Zamani; Ili-Salsabila Abd-Razak
Gadjah Mada International Journal of Business Vol 25, No 1 (2023): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.65565

Abstract

Despite various studies into the relationship between performance and the ex­port market orientation, researchers still argue that the current findings remain mixed and inconclusive. In this study, the authors use meta-analytic techniques to examine the relationship between the export market orientation and performance, and the impact of firm-level, industry-level and country-level moderators using a total sample of 10,758 firms in 51 manuscripts from 19 countries. In particular, this study focuses on the nature of incongruent findings across studies conducted in different contexts around the globe. The results reveal that market orientation has a positive overall relationship with export­ers’ revenue-based and profit-based performance. Moreover, the moderated regression analysis results indicate that the type of construct (general versus export-specific) and firm size moderate the relationship between the export market orientation and perfor­mance. The results also reveal that market turbulence, competitive intensity, and techno­logical turbulence are significant industry-level moderators of the relationship between the market orientation and performance. This study contributes to the body of knowledge by aggregating the empirical evidence from the past literature and providing conclusive results that are beneficial for practitioners and researchers.