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All Journal Jurnal Pemikiran Sosiologi Proceedings of Jogjakarta Communication Conference (JCC)
Subkhi Ridho
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Social Sciences

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Kelas Menengah Muslim Baru dan Kontestasi Wacana Pluralisme di Media Sosial Subkhi Ridho
Jurnal Pemikiran Sosiologi Vol 4, No 2 (2017): Merangkai Kebhinnekaan Indonesia
Publisher : Departemen Sosiologi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (923.322 KB) | DOI: 10.22146/jps.v4i2.28582

Abstract

Artikel ini mengelaborasi narasi tentang tumbuhnya kelas menengah Muslim baru pada masa Reformasi dan sikap mereka terhadap wacana pluralisme di media sosial. Kemunculan kelas menengah Muslim baru merupakan dampak dari stabilnya pertumbuhan ekonomi di Indonesia sejak 2001-2010 dalam bidang fesyen, kosmetik, perbankan, biro travel, budaya populer,  wisata religi. Pada saat bersamaan muncul pemahaman akan adanya program liberalisasi pemikiran Islam di Indonesia khusunya pasca peristiwa 9/11 di Amerika Serikat. Program tersebut dijalankan dalam bentuk pewacanaan mengenai pluralisme agama, sekulerisme, kesetaraan gender. Dalam konteks ini, media sosial menjadi sarana persebaran gagasan oleh kelas menengah Muslim tentang bahaya sekulerisme, pluralisme, dan liberalisme (ideologi Barat). Di sisi lain mereka juga melakukan komodifikasi Islam dengan memperdagangkan fesyen, makanan, penerbitan dengan dalih untuk menyelamatkan generasi Muslim dari pengaruh ideologi Barat itu.
A Environmental Education Strategies @kebunkumara Instagram Social Media for Healthy Chicken Coops Hidayatillah, Arifah Nurul; Subkhi Ridho
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore environmental education strategies used by @kebunkumara Instagram social media accounts in the context of promoting healthy chicken coops. A healthy chicken coop is very important for maintaining the health of chickens and producing quality products. Instagram social media can be an effective platform to spread information about healthy chicken coops. The @kebunkumara account is active in sharing information about healthy chicken coops on Instagram. Using qualitative approaches and case studies, this study analyzes various communication strategies applied by @kebunkumara to educate its audience about the importance of a healthy environment in the context of a chicken coop. Through content analysis, user interaction, and interviews with account owners, the study also evaluated the effectiveness of these strategies in raising awareness and understanding of environmental and animal welfare issues among Instagram audiences. This research shows that @kebunkumara use several communication strategies in disseminating information about healthy chicken coops, including: informative and educational content, attractive visuals, interaction with followers, cooperation with influencers. @kebunkumara use effective communication strategies in spreading information about healthy chicken coops on Instagram. This strategy can be an example for other chicken farmers who want to use social media for education about healthy chicken coops.
Co-Authors Hidayatillah, Arifah Nurul