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Retno - Susanti
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OBSESI KONSUMEN DAN ETIKA PEMASARAN (ERA BARU PEMASARAN) Susanti, Retno -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 2 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Globalization and technological change as well as the more mature consumer behavior to determine what needs to be done to meet the needs and to whom they hung fulfilling the needs and desires (how to satisfy Their own need and want), can be difficult and is the starting point for a company that maintains the approach of death old-paradigm approach and company oriented. In order to survive they must change the direction of the business customer care and marketing ethics. Namely to 1) the ability of adaptability, efficiency and flexibility in conducting pro actions and reaction 2) guarantee the quality of products intended to retain potential customers not to switch to competitors that do not pay for "external failures" 3) developing relationships and maintaining Consumer (Customer Driven Company ) through relationship marketing in order to avoid perceived gap between expected services marketers with consumer services 4) Multi-skills  managers there are cultural flexibility, communication skills, HR skills, creativity, and self-management of learning, 5) were able to have certain characteristics that accordance with international horizon 6) Communication with Direct and Online Communication can be achieved with a cross functional organizational structure 7) the organization must be multicultural because of being served and who do the work in it is derived from a variety of different types of cultures. 8) Changes in the latter the emphasis is to conduct ethical marketing-based business approach, which is a business that promotes honesty, customer orientation, quality, provide information in a clear, non-discriminatory, protect and preserve nature, to protect the interests of consumers, and pay attention to minorities. Keywords: Consumer behavior, marketing action, consumer obsession, marketing ethics.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO Wardiningsih, Suprihatmi Sri; Susanti, Retno -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 1 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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  ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These results indicate there is significant market location variables, value-added products, and the market share of the revenue increase market traders Ngarsopuro Solo. Among the three variables most dominant market share is variable. Keywords: Location market, value added products, market share, revenue trader.
PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO Susanti, Retno -; Wardiningsih, Suprihatmi Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing to private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands. Keywords: Consumer Perceptions, Price Perception, Perceived Risk, and Private Label Brand.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO Suprihatmi Sri Wardiningsih; Retno - Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2013): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

  ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These results indicate there is significant market location variables, value-added products, and the market share of the revenue increase market traders Ngarsopuro Solo. Among the three variables most dominant market share is variable. Keywords: Location market, value added products, market share, revenue trader.
PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO Retno - Susanti; Suprihatmi Sri Wardiningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing to private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands. Keywords: Consumer Perceptions, Price Perception, Perceived Risk, and Private Label Brand.
Co-Authors Suprihatmi Sri Wardiningsih