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All Journal Agroradix : Jurnal Ilmu Pertanian AGRIC
Umi Nur Solikah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Batik Surakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Social Sciences

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Formulation Of The Strategy For The Development Of Small Micro Business In The Efforts To Increase The Competitiveness Of Local Agriculture Products (Case Study In Sukoharjo District) Irma Wardani; Umi Nur Solikah
Agric Vol. 31 No. 2 (2019)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2019.v31.i2.p112-121

Abstract

Micro-small scale the agricultural sector in Sukoharjo Regency are the most dominant sector in the community, therefore it is necessary to review micro-small enterprises that are prioritized to be developed. This study aims to damage alternative development strategies in small micro-enterprises in increasing the competitiveness of local products. Data analysis techniques used are AHP, SWOT and QSPM methods The results of the AHP study show that the priorities developed are 1) herbal medicine stalls (0.37124). On the results of the QSP matrix on micro small enterprises, herbal medicine based on the highest score indicates that the product development strategy (5.33). Market development (5.22) and market penetration (5.22). The development strategy is expected to be able to implement product strategies that are in line with market demand with competitive advantages.
Analisis Saluran Pemasaran Ubi Jalar (Ipomoea batatas .L) Desa Krandegan Kecamatan Bulukerto Kabupaten Wonogiri Suparno Suparno; Umi Nur Solikah; Irma Wardani; Tria Rosana Dewi
AGRORADIX : Jurnal Ilmu Pertanian Vol 8 No 2 (2025): Juli 2025
Publisher : Agroteknologi Fakultas Pertanian Universitas Islam Darul 'Ulum (UNISDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/agroteknologi.v8i2.9560

Abstract

Food crops consist of several commodities including rice, corn, sweet potatoes, cassava, peanuts and soybeans. As one of the food ingredients cultivated by farmers, sweet potatoes are a potential food crop in the food diversification program. This study aims to analyze the efficiency of sweet potato marketing channels and marketing margins in Krandegan Village, Bulukerto District, Wonogiri Regency. The location selection was carried out using the purposive sampling technique and sample selection using the snowball sampling technique. The results of the study showed that there are three types of sweet potato marketing channels. The results of the marketing margin analysis showed that wholesalers had the smallest margin value of Rp. 500.00 / kg. Based on the farmer's share analysis, the channel pattern with the largest farmer's share is channel I, which is 100%. The most efficient sweet potato marketing efficiency is channel I, which is 0. Sweet potato marketing does not involve marketing institutions so that there are no sweet potato marketing costs
Co-Authors Irma Wardani Irma Wardani Suparno Suparno Tria Rosana Dewi