Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal International Journal of Supply Chain Management
Mohamad Fakhrulnizam Mohamad
UNIVERSITI KUALA LUMPUR, MALAYSIAN INSTITUTE OF AVIATION TECHNOLOGY (UNIKL MIAT), PERSIARAN A, OFF JALAN LAPANGAN TERBANG SUBANG, 47200 SUBANG, SELANGOR
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Linking Halal Requirement and Branding: An Examination of Halal Flight Kitchen Provider in Malaysia Nor Aida Abdul Rahman; Mohamad Fakhrulnizam Mohamad; Jailani Muda; Md Fauzi Ahmad; Suzari Abdul Rahim; Zawiah Abdul Majid; Hazariah Md Noh
International Journal of Supply Chain Management Vol 7, No 3 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

There is something very appealing about Halal branding and its linked to Halal requirements. The establishment of Halal branding is actually closely related to Syariah compliance requirements. This study aims to explore how Halal branding is created in the context of Halal Flight Kitchen in Malaysia. This study adopted single case study method for deep exploration of the topic. This interpretive study opted for semi-structured interview, observation, and documents review as a main data collection method. Findings suggest proper segregation, sertu and workers hygiene are the three main elements to establish Halal branding in Halal flight kitchen. This study is among the pioneering research on Halal branding establishment from Flight Kitchen perspective
Co-Authors Hazariah Md Noh Jailani Muda Md Fauzi Ahmad Nor Aida Abdul Rahman Suzari Abdul Rahim Zawiah Abdul Majid