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SHIPMENT INDUSTRY DEVELOPMENT STRATEGY WITH INTERPRETATIVE STRUCTURAL MODELING (ISM) APPROACHES Sutikno Wahyu Hidayat; Faiq Mumtaz M; Cahyanto Cahyanto
JOURNAL ASRO Vol 10 No 3 (2019): International Journal of ASRO
Publisher : Indonesian Naval Technology College - Sekolah Tinggi Teknologi Angkatan Laut - STTAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.383 KB) | DOI: 10.37875/asro.v10i3.178

Abstract

The shipping industry sub-sector, although contributing quite significantly to Indonesia's economic growth, has not yet included leading commodities in industrial development in Indonesia. The problem that must be examined in the effort to develop the shipping industry is the absence of the determination / application of the right strategy to be able to maximize the potential of the existing potential that enables the shipping industry to become a competitive industry. The research is carried out with the following stages: - Searching for sources of information that can provide an overview of the boundaries, subject matter of the study, developments and problems in the shipping sub sector, territorial understanding, understanding of management strategies, to then set the goal formulation as the direction of conducting research. - Conducting an expert survey to review and determine the elements / sub elements related to the development strategy of the shipping industry real sector of the shipping industry. - Designing a structuring system by conducting studies / determination of the key elements of development, with Interpretative Structural Modeling (ISM). Based on the results of expert studies, 4 elements and 12 sub elements were determined that have strong interactions with the development of the shipping industry in Indonesia. The elements are then analyzed by the level of interaction with the ISM-VAXO technique. The first step is to study the contextual relationship in the form of the SSIM-VAXO Matrix. This method has been able to classify all sub-elements into four quadrants based on the value of Drive Power and Dependence and in the hierarchical structure based on Ranking and Level, which then informs the key sub-elements of the development of the shipping industry, namely: sub-elements: Provision of human resources with shipping knowledge and skills adequate (7) and sub-elements Improvement of managerial skills training program (8).Keywords: Shipping industry, development strategy, ISM
STRATEGY FOR MICRO, SMALL AND MEDIUM BUSINESS DEVELOPMENT STRATEGIES ECONOMY IN COASTAL COMMUNITIES (Case Study on Shrimp Sambal Business in Lamongan District) Wahyu Endriyanto; Sutikno Wahyu Hidayat; Faiq Mumtaz M
JOURNAL ASRO Vol 10 No 3 (2019): International Journal of ASRO
Publisher : Indonesian Naval Technology College - Sekolah Tinggi Teknologi Angkatan Laut - STTAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.192 KB) | DOI: 10.37875/asro.v10i3.179

Abstract

This study aims to determine the development strategy of Micro, Small and Medium Enterprises (UMKM) in strengthening the populist economy of coastal communities in shrimp sauce business in Lamongan Regency. The approach used in this study is a qualitative approach. The subject of the research is the shrimp chili business owner in Lamongan Regency. The data analysis techniques used are qualitative analysis techniques and SWOT analysis. Where qualitative analysis uses triangulation data collection techniques while SWOT analysis is used to identify various factors systematically and formulate a company's strategy. The results of this study indicate that the strategy of developing small businesses in strengthening the people's economy in the shrimp chilli business in Lamongan Regency that can be used is the development of markets and products, as well as intensive market penetration by increasing promotion, quality, and innovation of marine products of Lamongan Regency.Keywords: Development strategy, strengthening people's economy, UMKM.