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All Journal Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam
M. Alaika Nashrulloh
Institut Agama Islam Darussalam (IAIDA) Banyuwangi
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Retorika Dakwah Dalam Perspektif Tafsir Al-Qur’an M. Alaika Nashrulloh
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol 8 No 1 (2016): September 2016
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.082 KB) | DOI: 10.30739/darussalam.v8i1.13

Abstract

Al-Qur’an which incidentally is the guide covers all aspects of human life, including communications, propaganda, and rhetoric. In propaganda, communication is one important factor in order to achieve the goal. While in the communication process known the science of rhetoric is the art of speaking. Therefore in this article will be discussed from the perspective of propaganda rhetoric interpretation of the Koran. The analytical methods used in discussing this theme is a descriptive-analytical method of data collection muqari interpretation or comparison, as well as collaborate with the tahlily method. The findings, obtained after the discussion is that in the Qur'an, there are 11 verses relating to the rhetoric of propaganda, which can be classified into six categories, namely: ‏ قول معروف (speech good / good verbal), ‏ قول سديد (the correct word / right verbal), ‏ قول بليغ (words that trace / influential verbal), ‏ قول ميسور(words appropriate / reasonable verbal), Lafadz ‏ قول لين (words gentle / bland verbal) Lafadz ‏ قول كريم (words noble/Excellency verbal) , The sixth category of those words will be very effective when used by the communicant and communicator for the appropriate circumstances.
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