D. Rajasekar D. Rajasekar
Associate Professor, AMET Business School, AMET University, Chennai.

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

Innovative Application Development of Consumer Loyalty Management Schemes Aruneshwar D.K; D. Rajasekar D. Rajasekar
International Journal of Supply Chain Management Vol 7, No 3 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

In the current economic conditions, the utilization of present day techniques in innovation project management is a main thrust of development framework improvement. One of the key positions in the advancement extend administration is commercialization of innovative work comes about. The commercialization of innovative work results is unequivocally connected to the marketing of innovations. The primary part of creative promoting is client devotion keeping up. The point of the article is to consider and dissect the likelihood of use the techniques for client dedication administration to the region of inventive project administration, to consider and propose the product items that permits tackling the issue of overseeing consumer loyalty for imaginative projects utilizing the near investigation strategy and technique for expert assessment.