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All Journal Buletin Ilmiah Litbang Perdagangan
Hamdani Surachman
Kementerian Perdagangan
Economics, Econometrics & Finance

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APRESIASI KONSUMEN TERHADAP MEREK (BRAND) DALAM NEGERI Hamdani Surachman; Guido Benny
Buletin Ilmiah Litbang Perdagangan Vol 2 No 2 (2008)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5589.307 KB) | DOI: 10.30908/bilp.v2i2.166

Abstract

Brand is one of the strategies in marketing but development of brand requires a long term investment, especially for advertising, promotion and packaging. Nowadays many manufacturers finally realized that market captured is precisely can be done by building a brand itself in the country, so that the brand can earn loyalty from customers. The significance of developing brands for businesses (SMEs) and Government is increasing competitiveness, value added, prosperity and the national economy situation. Indonesia, which is manufactures a variety of products, both agricultural and industrial exports more products using the foreign brands, so the value added enjoyed by holders of foreign brand. To establish and develop brands, need to do a few things such as create A Single Brand (model sakasame), socialize brand development (through seminars, exhibitions or the mass media), and formed an agency of Indonesia brand development. 
KEBIJAKAN STABILISASI HARGA MINYAK GORENG Astari Wirastuti; Hamdani Surachman
Buletin Ilmiah Litbang Perdagangan Vol 3 No 1 (2009)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4439.815 KB) | DOI: 10.30908/bilp.v3i1.174

Abstract

Generally,   the retail price stability of cooking oil has decreased in the past two years. Cooking oil price shocks hit Indonesia from January 2000 up to December 2007 due to the increase of gasoline price and the fluctuation of CPO price in the international market. The result of this research shows that there are five variables which significantly influence the cooking oil price: CPO international price (in US Dollar), excange rate, export tax, food crisis (dummy variable) a previous cooking oil price. It is r4commended that the  Govermment of Indonesia (GOI) should only focus on the implementation of two policies : progressive export tax and subsidy  for poor people. From the location aspect, GOI should focus its policies in Medan, Jakarta and Makasar. Medan and Jakarta suffers the most frequent price shocks, while Makasar suffers the highest price shocks.
Co-Authors Astari Wirastuti Guido Benny