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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Yudha Asmara Dwi Aksa
Universitas Islam 45 Bekasi
Humanities Languange, Linguistic, Communication & Media Other

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MEDIA KONVENSIONAL & SOSIALISASI PEMERINTAH DESA Yudha Asmara Dwi Aksa
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v3i2.1523

Abstract

Media and local government are important research objects to provide information, understanding and education to the community. The present research analyses stages of dissemination to the public Sukaraja Village based on three models of Effendy (1997): one-step flow of communication, two-step flow of communication that explains the process of mass communication as well as SMCR model of Berlo that explains the communication process in general. To obtain data, the present research conducted observation, interviews, and literature review by compiling the existing resources materials and analyzing them based on the main theories above. The results indicated that an outline of community outreach programs performed by Sukaraja village can be categorized into two types: routine and non-routine outreach programs in various fields such as health, safety, and social development. Local government of Sukaraja Village used conventional media to deliver messages of the community’s character, culture and education. Furthermore, it shows the public acceptance community outreach programs of the government of Sukaraja village. The present research indicated the benefits of using conventional media such as billboard or radiogram in lieu of non conventional media such as email. Thus, the use of conventional media can be beneficial depending on the conditions of said society.
THE REPRESENTATION OF CERDIKIAWAN in GOJEK ADVERTISEMENT Nabila Nabila; Yudha Asmara Dwi Aksa
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 8 No 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2434

Abstract

Consistent communication is the main key in building and developing a business. In Indonesia, the phenomenon of startup business is growing rapidly. The increasingly fierce business competition makes each startup company competing with each other to promote their products, one of which is advertising. Advertising does not only function for the marketing of products or services, but in public memory so that it can add value to the brand because it has its own impression for those who see it. One of the startup company advertisements that not only attracts the attention of researchers but also the people of Indonesia is the Cerdikiawan version of Gojek Ads. This advertisement depicts the story of cerdikiawan. However, cerdikiawan word in this ad is a new word that has not been defined by the KBBI so that it doesn’t sounds familiar to the public. Plus the mention of the word cerdikiawan sounds similar to the word cendekiawan who clearly has been known and used longer. So that many people who interpret the concept of cerdikiawan are similar to cendekiawan. Therefore, this study aims to find out how the Smart Advertising version of the Smart Project represents the smart concept. Based on the simple definition presented by Gojek , cerdikiawan concept uses the analysis method of the semiotics theory by Charles Sanders Peirce's with his triadic triangles, that are sign, object, and interpretant. The selection of characters, settings, naration (seen words), the problem and how to solved in each scene become sign and object in producing interpreters about the representation of cerdikiawan. The results of this research explained that cerdikiawan is someone who has high creativity, unique, light–handed, and out of the box. Furthermore, cerdikiawan can be done by anyone, anytime, anywhere, and under any circumstances that are then equated with Gojek users.
Co-Authors Nabila Nabila