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All Journal AJMC (Asian Journal of Media and Communication) Mediakom : Jurnal Ilmu Komunikasi AJMC (Asian Journal of Media and Communication)
Siti Zulzilah
Gunadarma University
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram Siti Zulzilah; Edy Prihantoro; Christiana Wulandari
Asian Journal of Media and Communication Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss1.art2

Abstract

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards intention to visit a destination. Analysis was based on data collected from 400 respondents who followed Instagram account of @explorebandung, @explorejogja and @explorebali. Using the social information processing theory, we found that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media..Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network.
The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram Siti Zulzilah; Edy Prihantoro; Christiana Wulandari
Asian Journal of Media and Communication Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss1.art2

Abstract

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards intention to visit a destination. Analysis was based on data collected from 400 respondents who followed Instagram account of @explorebandung, @explorejogja and @explorebali. Using the social information processing theory, we found that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media..Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network.
Merawat Marwah Pesantren di Ruang Digital: Strategi Pengelolaan Instagram @daarelhuda dalam Mempertahankan Citra Lembaga Pendidikan Islam Siti Zulzilah; Alyanda Juliyanti; Christiana Wulandari
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.563

Abstract

Islamic boarding schools face increasingly complex reputational challenges in the digital era, as public issues can rapidly shape social perception through social media. This study aims to analyze the management of Instagram @daarelhuda as a digital public relations strategy in maintaining the image and institutional dignity of Pondok Pesantren Daar El Huda. This research employs a qualitative approach with a case study method and constructivist paradigm. Data were collected through in-depth interviews with pesantren public relations officers and media team members, observation of Instagram content, and digital documentation consisting of posts, captions, Reels, stories, comments, and supporting insight data. The analysis is guided by Corporate Image Theory, The Circular Model of Social Media, and Facework Theory to examine institutional image construction, social media management, and reputation protection in digital interactions. The findings show that @daarelhuda is managed through planned content distribution, optimization of Reels and visual storytelling, selective content management aligned with pesantren values, and responsive audience engagement. Instagram functions not only as a publication medium but also as a strategic space for representing religiosity, discipline, creativity, openness, and public trust. The account also performs preventive and restorative facework through consistent positive content, polite clarification, and ethical responses to public comments.
Co-Authors Alyanda Juliyanti Christiana Wulandari Edy Prihantoro