Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Arga Baskoro
Post Graduate Student and Marketing in Primaya Hospital Bekasi TImur
Humanities Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF SOCIAL MEDIA IN BUILDING A BRAND IMAGE TO MAINTAIN A CORPORATE IMAGE ON TPA (THIRD PARTY ASSITANCE) COMPANIES Arga Baskoro
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 8 No 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2413

Abstract

The increasing number of social media users has presented new media for public relations communication. This is then used by companies to maximize social media to provide information about products or services. This study aims to determine the role of social media in building brand image and its role in maintaining corporate image. The concept which uses in this study are the Social Media network, MPR, Cyber PR, Brand Image, and Corporate Image. The research objects are social media of TPA (Third Party Assistance) Companies such as AAI Indonesia, Fullerton, Admedika and Owlexa. This study uses post positivist paradigm, a qualitative approach and is descriptive in nature. In this study it was found that social media is not instrumental tools in building their brand image and also not play a role in maintaining the corporate image.
Co-Authors