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Aidha Trisanthy
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Decision Sciences, Operations Research & Management

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Analisi Kepuasan Nasabah Pada PT. Bank Tabungan Negara (Persero) Tbk. Kantor Cabang Syariah Yogyakarta Aidha Trisanthy
Jurnal Aplikasi Bisnis Volume 15 Nomor 9, April 2014
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol15.iss9.art10

Abstract

Complex competition in syariah' banking industries requires each player in that sector to sharp strata in order to win the rivalry, particularly on how to satisfy their customer. This study intends to investigate customer satisfaction in BIN syariah Yogyakarta using six elements specifically compliance, assurance, reliability, tangible, empathy and responsiveness. The result shows that the customers satisfy only on two dimensions explicitly compliance and dimension while in four other aspects (reliability, tangibles, empathy and responsiveness) they feel unsatify. It means that there is a negative gap between service quality that BTN given and their customers perception.
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