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Adi Sutiono
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IMPLEMENTASI STRATEGI MARKET DEVELOPMENT DALAM MENGIKUTI PELELANGAN E-PROCUREMENT STUDI KASUS PADA CV PUTRA MULYA SEJAHTERA Adi Sutiono
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research would describe the decision process of market development strategy on CV Putra Mulya Sejahtera based on the theoretical framework of strategy formulation and strategy to follow the auction electronic (E-Procurement) as a form of market development strategy implementation. Research approach using qualitative case study approach. Data collection techniques include interviews, observations, questionnaires. Paired comparison method used to obtain the results of the weighting values. The analysis used the IFE and EFE matriks, SWOT, Matriks Grand Strategy and Internal-External Matriks QSPM. Keywords  : Implementation strategy, Market Development, E-Procurement, LPSE
IMPLEMENTASI STRATEGI MARKET DEVELOPMENT DALAM MENGIKUTI PELELANGAN E-PROCUREMENT STUDI KASUS PADA CV PUTRA MULYA SEJAHTERA Sutiono, Adi
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research would describe the decision process of market development strategy on CV Putra Mulya Sejahtera based on the theoretical framework of strategy formulation and strategy to follow the auction electronic (E-Procurement) as a form of market development strategy implementation. Research approach using qualitative case study approach. Data collection techniques include interviews, observations, questionnaires. Paired comparison method used to obtain the results of the weighting values. The analysis used the IFE and EFE matriks, SWOT, Matriks Grand Strategy and Internal-External Matriks QSPM. Keywords  : Implementation strategy, Market Development, E-Procurement, LPSE
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