Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Secretary and Business Administration
Elisabet Yesika Sitanggang
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Corporate Social Responsibility (CSR) terhadap Minat Beli Ulang dengan Brand Image sebagai Variabel yang Memediasi Elisabet Yesika Sitanggang; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.248

Abstract

The purpose of this study is to determine the effect of Corporate Social Responsibility (CSR) on repurchase intention with brand image as a mediating variable. The population of study are consumers who know the CSR program and have purchased products from PT Indofood Sukses Makmur Tbk at least more than 2 times. The method used in this research is a quantitative approach. The number of sample is 100 respondents. The data analysis used is by using the SmartPLS program. The variables of this research are Corporate Social Responsibility (CSR) as the independent variable (X), repurchase intention as the dependent variable (Y), and brand image as the mediating variable (Z). The results of this study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on brand image, brand image has a positive and significant effect on repurchase intention, Corporate Social Responsibility (CSR) has a positive and significant effect on repurchase intention and brand image mediates Corporate Social Responsibility (CSR) for repurchase intention.
Co-Authors Yunita Budi Rahayu Silintowe