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All Journal Jurnal Ekonomi Integra
Mochammad Faisal Fadli
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Economics, Econometrics & Finance

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PENGARUH NILAI PELANGGAN DAN KEPUASAN TERHADAP LOYALITAS ANGGOTA CREDIT UNION KELING KUMANG NANGA PINOH KABUPATEN MELAWI Mochammad Faisal Fadli
Jurnal Ekonomi Integra Vol 9, No 2 (2019): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v9i2.131

Abstract

This study aims to determine the effect of customer value and satisfaction on the loyalty of members of the Credit Union Keling Kumang Nanga Pinoh Melawi Regency. The number of respondents was 100 respondents. The instrument used for data collection was in the form of a Likert scale questionnaire. This type of research is causal research design is research that is useful for analyzing the relationships between one variable with another variable or how a variable affects other variables. Based on data processing using regression analysis, it is evident that customer value and satisfaction have a significant effect on the loyalty of respondents as members of CU. Keling Kumang in Nanga Pinoh, Melawi Regency. The magnitude of the effect of customer value and satisfaction variables on the rise and fall of values or variations in the loyalty variable is 30.60% while 69.40% is influenced by other variables besides the variables in this study
Pengaruh Orang, Proses, Kualitas Layanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada PT Prudential Life Assurance Pontianak Mochammad Faisal Fadli
Jurnal Ekonomi Integra Vol 7, No 1 (2017): Januari 2017
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v7i1.109

Abstract

This type of research is Causal explanatory is a type of research that aims to determine the pattern of the relationship between variables as hypothesis testing. The data analysis technique used is the technique of data analysis path analysis (Path Analysis). Based on the data processing using path analysis, it is evident that the people, processes and service quality effect on customer value and people, process, service quality and customer value is also positive and significant impact on customer satisfaction at Prudential Life Assurance Pontianak with customer value as an intervening variable.
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